Empty Metaverses??, Spice Girl Scams????, Sushi Sex Rumors ??
The big talk ??
The metaverse. The multi-billion dollar play from Web3 to convince everyone who uses the plain old boring internet that crypto has value above and beyond just wildly speculating and buying NFTs.?
This week there has been quite the hullabaloo over how many people are actually using the metaverse, and whether the sky-high valuations some of its proponents are fetching are justified. So, dear reader, it’s high time we had a talk about a boy named Metaverse.?
Before we dive in: first, what do I mean when I say ‘metaverse’. Well, my dear reader, a simple description would be, “a virtual world whereby each individual is represented by an avatar and has the ability to move freely within it.”?
Think of it like a massive, endless game of Fortnite, except the aim (ideally) isn’t to kill each other but to ‘do things’ like talk and hang out. A more cynical version (who, me?) would be an undefined, vague assemblage of different ideas and technologies arranged in such a way that means it’s hard to judge if they fail or what direction they would ultimately move in.?
It all started when DappRadar, an analytics company began poking around Decentraland and The Sandbox, two of the most popular metaverses, or at least, that’s what everyone thought.?
Over a 24-hour period, DappRadar recorded 38 “active users”, while competitor The Sandbox had 522 “active users”. Now, the definition of an active user according to DappRadar, was someone who engaged with a smart contract on the platform. So if you logged on, hung out with your mates, and did little else, that wouldn’t count as an active user in DappRadar’s eyes. Still, it didn’t seem all that promising.?
Looking across both ‘verses, the largest number of daily "active users” ever on Decentraland was 675, according to DappRadar. For The Sandbox, it topped out at 4,503 users at one time.
A spokesperson from Decentraland disputed the numbers, saying it regularly brought in 7,000 unique users per day , and The Sandbox also disputed the numbers, both citing differing measurement techniques than those used by DappRadar.?
But the bigger picture here is even with those more favorable numbers, and the long line of companies signing multi-million dollar deals to create a presence there, these metaverses haven’t delivered the promise of Web3. Yet.
Meta, formerly Facebook, has also struggled to convince people its own version is worth spending time in. Its most recent demo of how far it has come has drawn more criticism than praise. Its pivot from Facebook to Meta is an attempt to showcase to investors that it could diversify its revenue beyond advertising - 96% of the company’s cash comes from ads.?
Despite the vast resources, Meta’s world hasn’t caught fire, even with two billion users sat on its other platforms. So what’s going on??
Well, the metaverse is an awkward place to spend time in , be it through Meta’s headsets, or the processor-intensive worlds of your browser. There’s also not an awful lot to do. Shopping is clunky , and events online aren’t as big a draw as people hoped. There are also bigger issues around policing that none of the above seem to have fully grasped yet.
The metaverse’s fortunes are also intimately tied to the fortunes of the markets more broadly. Whereas a game developer based in the United States isn’t really affected by swings in the value of the dollar, developers building in Web3 are at the mercy of token holders. It’s the curse of crypto. Speculation is still king, and when times are good, the public are interested in metaverses. When times are bad, they high tail it outta here. Because, well, the reasons above.?
So the next time you see a company or even a state launch its metaverse - there are a lot more than you think - it’s likely to be a lonely place for the foreseeable.?
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What people are shouting about: ???
The at first glance incredibly boring, but in reality, incredibly insightful and interesting thing you should read this week ??
Crypto addresses are now searchable on Google. Yes, it does sound boring. But it’s a small but important symbol of how Google, and Web2 more broadly have become closer to the Web3 world. In particular, Google has been busy offering cloud services to blockchains looking for reliable storage. Amazon Web Services has been doing this for years too. Meta, meanwhile, has been trying to build its own metaverse , which isn’t going all too well.
Chart of the week ??
The eye-watering numbers around crypto hacks this year, via Chainalysis.
Strange but true ??
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2 年Doesn’t sound that bad to me. :)