Empowering Xcitium Partners: How to Unlock Endpoint Security for SMBs with Zero Trust EDR

As cyber threats evolve, one trend is clear: small and midmarket businesses (SMBs) are no longer flying under the radar. Cybercriminals recognize that these companies often lack enterprise-grade security tools, making them attractive targets. Yet, many SMB ?clients believe they’re not at risk, relying only on basic defenses like firewalls and antivirus (AV) software. To truly protect these clients, we need to elevate the conversation beyond traditional measures and introduce robust Endpoint Detection and Response (EDR) solutions alongside essential tools like Remote Monitoring and Management (RMM), automated patching, and third-party patching. ?

Here’s why, and how you can guide these critical conversations.?

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Demystifying Zero Trust: What It Really Means?

Zero Trust is a security philosophy based on the idea of "never trust, always verify." This model assumes that no user or application should be trusted by default, whether inside or outside the network. Rather than allowing anything to access or execute automatically, Zero Trust requires verification at every step. For many vendors, Zero Trust can mean anything from identity verification and multi-factor authentication to segmentation and isolation within a network.?

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What Zero Trust Means Within the Xcitium Platform?

For Xcitium , Zero Trust is implemented directly at the endpoint level through our patented ZeroDwell Containment technology. In Xcitium’s Zero Trust model, we automatically isolate any unknown files in a virtual container, preventing them from executing on the endpoint. This approach ensures that potential threats are isolated from the broader network and data, offering clients real-time protection from known and unknown threats.?

?Xcitium’s Zero Trust approach isn’t just about identity verification or network segmentation; it’s a proactive stance against all unknown files that attempt to execute on the endpoint, ensuring that even previously undetected threats are controlled before they have a chance to spread or cause damage. Unlike many competitors, who primarily focus on stopping 'known bad' files through signature-based detection, Xcitium addresses the critical gap of handling 'unknowns.' Most traditional solutions only block files that match a list of identified threats, leaving a window of vulnerability. Xcitium’s patented ZeroDwell Containment technology, however, isolates all unknowns instantly, ensuring that both known and unknown threats are effectively neutralized.?

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What is EDR, and Why Does it Matter for SMB Companies??

Endpoint Detection and Response (EDR) is a comprehensive cybersecurity solution that continuously monitors endpoints (such as laptops, servers, and mobile devices) to detect, respond to, and mitigate threats. Unlike traditional AV, which simply blocks known threats, EDR proactively identifies and addresses unknown threats, unusual behaviors, and potential risks across an organization’s network.?

For SMBs companies, EDR offers protection levels typically reserved for enterprises. Xcitium’s EDR, backed by our ZeroDwell Containment, takes this a step further. It stops unknown threats from being executed at the endpoint, ensuring that potential risks are contained and managed in real time, without disrupting business operations.?

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Competitor Landscape: Top Known EDR Providers?

Clients may currently use or evaluate other EDR solutions from major players, including:?

• Crowdstrike?

• SentinelOne?

• Microsoft Defender?

• Carbon Black?

• Sophos?

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Financial Vulnerabilities of SMBs in Cybersecurity?

Many SMBs operate with limited cash reserves, often enough to cover only one to three months of operating expenses. In the case of a significant disruption—whether a cyberattack or another major expense—these limited reserves make it difficult for SMBs to recover swiftly. . Unlike larger enterprises, SMBs typically don’t have the funds to recover easily from a successful breach, making prevention critical to their survival. ?This financial reality underscores the importance of proactive security measures like Endpoint Detection and Response (EDR)?

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Why SMB Clients Need More Than Just a Firewall and AV?

Many SMB businesses operate under the misconception that a firewall and AV software are enough to protect them. Unfortunately, cybercriminals know that these companies often lack enterprise-grade defenses, and they exploit this vulnerability. Attacks on SMBs are rising because cybercriminals see them as easy targets with valuable data, limited security measures, and minimal resources to defend against advanced threats.?

Here’s where Xcitium’s Zero Trust approach and ZeroDwell Containment come in. Unlike other solutions, Xcitium’s platform isolates any unknown threat before it can execute, ensuring that malware, ransomware, and other attacks are neutralized in real time. This level of endpoint protection can make a huge difference for SMBs, who often lack the resources to recover from a successful breach.?

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Wrap-Up

In today’s cybersecurity landscape, endpoint protection isn’t a luxury—it’s a necessity, particularly for SMBs and midmarket clients. Xcitium’s EDR offers the protection, automation, and unified management these companies need, without enterprise-level complexity or costs. As a partner, you have a unique opportunity to champion this robust solution, helping clients safeguard their data and operations. Reach out to us if you’d like more resources or training on introducing Xcitium’s EDR to your clients.?

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Partner Summary & Enablement Toolkit

How Xcitium Stands Out: True Zero Trust and ZeroDwell Containment?

At Xcitium, we believe in true Zero Trust, where no unknown files are allowed to execute on the endpoint. Our ZeroDwell Containment technology automatically contains and monitors these files in a virtual environment, keeping potential threats isolated from the main system. This means threats are identified and controlled before they can harm your client’s environment, providing peace of mind and continuous protection.?

With our Unified Console, Xcitium integrates EDR with tools like RMM, scripting, automated patching, and third-party patching and more! —all in a single platform. This makes managing and securing endpoints efficient and hassle-free for IT admins and security teams, enhancing the value you bring to your clients.?

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Key Xcitium Talking Points for Partners?

• True Zero Trust Approach: Xcitium prevents any unknown file from executing, ensuring a secure endpoint environment.?

• ZeroDwell Containment: Real-time containment of threats prevents malware from causing any harm.?

• Unified Platform: Combines EDR, RMM, scripting, patching, and third-party patching in one console for seamless security management.??

• Tailored for SMB/Midmarket Needs: Designed to offer enterprise-grade security that fits SMB and midmarket budgets and infrastructures.?

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Questions to Start the Conversation?

1. "How are you currently managing unknown files or suspicious activities on your endpoints?"?
2. "What is your plan for patching systems and applications, including third-party tools?"?
3. "How quickly can you respond to a potential cyber threat or breach? Would a proactive approach make a difference for your business?"?
4. "Have you considered implementing an EDR solution that integrates patch management and automation in one place?"?
5. "How much do you estimate it would cost your business, both financially and operationally, to respond to a cybersecurity incident? Would reducing these risks with proactive containment and remediation be valuable for you?”?

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Sample Talk Track to Introduce Xcitium’s EDR Solution?

Here’s a simple way to open the conversation with clients and position Xcitium’s EDR as a comprehensive, innovative solution:?

"Mr./Ms. Customer, I know you’re likely looking at options to manage and secure your existing IT environment. However, I’d be remiss if I didn’t also show you an alternative that goes beyond traditional antivirus. With Xcitium, they take a proactive Zero Trust approach to cybersecurity by stopping unknown files before they can execute on your systems. This is especially critical for SMB businesses, which are increasingly targeted by cybercriminals.

I'd love to show you how Xcitium's unified platform can secure your endpoints, automate patching, and integrate seamlessly with your existing processes - how's an introduction and demo over the next two weeks sound?"?

Reach out to our [email protected] team to learn more on our program, meet your Channel Director, and see how we can help build or enhance your cybersecurity practice!