Empowering Voices: How Collaboration Drives Progress in Disability Rights
Cover image by Eric Chuah

Empowering Voices: How Collaboration Drives Progress in Disability Rights

A few years ago, I founded a social enterprise that employed people with disabilities to create artisanal cookies. It was a venture driven by a sense of purpose, a desire to offer opportunities to a marginalised group that society often overlooks.

Along the way, I encountered a broad spectrum of experiences: moments of joy, profound gratitude, and yes, sometimes frustration. This journey taught me invaluable lessons about the complexities of the disability experience and the importance of genuine collaboration.

Eric and the bakers at a pop-up stall during Price Month collaboration at Coca-cola HQ in Auckland.

Understanding the Frustrations in the Disability Community

It's crucial to acknowledge the valid reasons for frustration within the disability community. From inaccessible infrastructure to systemic discrimination in education and employment, people with disabilities face numerous barriers daily. These aren't minor inconveniences; they're significant obstacles that can profoundly impact quality of life and access to opportunities.

For instance, one of our employees, Sarah, shared her struggles with finding accessible housing near our workplace. Her story opened my eyes to the cascading effects of inaccessible design – how one barrier can create numerous challenges in various aspects of life. Recognising and addressing these issues isn't just about fairness; it's about creating a society that values and includes all its members.

The Power of Constructive Dialogue

Open, honest communication is key to building understanding between disabled and non-disabled individuals. It requires active listening and a willingness to challenge our own assumptions and reflect on our conscious and unconscious biasses. In our workplace, we instituted regular team meetings where everyone, regardless of position or ability, could share their experiences and suggestions. This practice led to numerous improvements in our processes and workspace design.

One particularly impactful conversation led us to redesign our packaging process, making it more accessible for employees with limited hand mobility. This change not only improved working conditions for some team members but also increased overall efficiency. It was a powerful reminder that inclusive design often benefits everyone.

Transforming Frustration into Action

While frustration and anger are natural and valid emotions, the key is channeling it into productive advocacy. Throughout history, the disability rights movement has achieved significant progress through strategic action. The passage of the Americans with Disabilities Act, for example, was the result of years of persistent advocacy and coalition-building.

In our local community, we've seen how focused action can lead to change. A group of our employees, inspired by their work experiences, started an advocacy group to push for more accessible public transportation. Their campaign, which combined personal stories with clear policy proposals, successfully persuaded the city council to increase funding for accessible buses.

The Role of Allies and Partnerships

Non-disabled individuals and organisations have an important role to play as allies in the disability rights movement. However, effective allyship requires a delicate balance – amplifying disabled voices without speaking over them.

The principle of "nothing about us without us" is crucial; it reminds us that people with disabilities should always be at the forefront of decisions that affect their lives.

In our business, we've learned to step back and create space for our disabled employees to lead initiatives and represent the company. For instance, when we were invited to speak at a local business forum about inclusive employment, we ensured that our presentation team included employees with disabilities who could share their firsthand experiences.

Creating Inclusive Workplaces and Communities

Businesses have a significant role to play in creating a more inclusive society. This goes beyond just hiring people with disabilities; it's about creating an environment where everyone can thrive. This might involve flexible working arrangements, assistive technologies, or reimagining job roles to play to individual strengths.

In our case, we found that by focusing on each individual's abilities rather than disabilities, we were able to create a more productive and innovative workplace. For example, one of our team members, who is on the autism spectrum, excelled at quality control due to his attention to detail. By recognising and valuing this strength, we improved our overall product quality while providing meaningful employment.

Moving Forward Together

Progress towards a more inclusive society requires ongoing dialogue, education, and collaboration. It's a journey that involves continuous learning and sometimes uncomfortable conversations. But these efforts are essential for breaking down barriers and fostering understanding.

Education plays a crucial role in this process. In our community, we've partnered with local schools to run disability awareness programs, helping to shape more inclusive attitudes from an early age. These initiatives have had a ripple effect, with students often bringing these conversations home and influencing their families' perspectives.

Final Thoughts

My journey in social entrepreneurship has been one of continuous learning and growth. I've come to understand that creating meaningful change isn't about having all the answers, but about being willing to listen, learn, and adapt. The path to a more inclusive society is ongoing, requiring persistence and collaboration from all of us – disabled and non-disabled alike.

I encourage everyone reading this to reflect on how they can contribute to this journey. Whether it's educating yourself about disability issues, advocating for accessibility in your workplace, or simply being more mindful in your daily interactions, every action counts. Together, we can build a society that truly values and includes all its members.

Remember, the goal isn't just integration, but genuine inclusion – a world where everyone, regardless of ability, has the opportunity to participate fully and meaningfully in all aspects of life. It's a challenging journey, but one that's undoubtedly worth undertaking.


#DisabilityRights #InclusiveCollaboration #Accessibility #SocialChange #DisabilityInclusion #AllyshipInAction #EmpoweringVoices #InclusiveWorkplaces #DisabilityAdvocacy #BuildingBridges #Disabiltiy #D&I #ESG #SocialEnterprise #ImpactStrategy #SocialInnovation #PurposeDriven


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Eric shows up every week to serve the LinkedIn community by sharing insights from his two-decade of leadership journey in banking, social impact and social entrepreneurship. As an advisor and consultant, Eric guides organisations in developing effective social enterprise strategies and employee wellness. Based in Ipoh, Malaysia, he also promotes mental health through his non-profit initiative.

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