Empowering Optometrists to Thrive in Sales

Will those on universal credit buy?

Am I ethically selling?

Can I meet my KPI’s?

Optometrists are often nervous to make recommendations to the customer. Will they think I’m over-selling? Will it affect my next performance review if they don’t buy? Am I being ethical? We get it from all sides!

We’ve all heard that voice in our head when we’re finalising our recommendations to the customer in the handover. Is this what my patient needs? Am I being moral or just trying to hit that target? If you practice in a hospital, then it’s unlikely you’ll have this dilemma. But if you work on the high street (like the majority), then I am 100% sure this has crossed your mind...

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Hasnain