Empowering customer-centricity through D2C transformation using Salesforce

Our client, who is an international pet food supplier based in the United States, sought to enhance their business model by transitioning to a direct-to-consumer (D2C) approach.

Challenges

The client recognized the need to evolve their business model to cater directly to their customers. They aimed to enhance their online presence, simplify ordering processes, and improve operational efficiency. However, they faced challenges in creating a user-friendly website UI/UX, integrating it with Salesforce, and implementing essential features like order tracking, automated shipping tax deduction, invoice management, and customer management.

Solution and Value Delivered

MV Clouds collaborated closely with the client to develop a tailored solution that addressed their unique requirements.

• Enhanced Online Presence: MV Clouds created a visually appealing and user-friendly website design that incorporated client branding and product images.

• Improved Efficiency: The website included features such as product sale tracking, automated shipping tax deduction, stored invoices, etc., which helped digitize operations and easily track and collaborate data across departments for improved efficiency.

• Salesforce Integration: MV Clouds integrated the website seamlessly with Salesforce. This enabled the client to capture data into Salesforce directly and manage operations from the CRM.

• Custom Component for Promotional Codes: A custom component was created to generate promotional codes and define specific conditions for targeted customers. This feature allowed the client to run effective marketing campaigns and reward loyal customers. This helped the client manage their customers effectively.

• Configuration of a Custom Domain: We purchased a custom domain and configured it with the Salesforce public site, enhancing the website's visual appeal and brand presence.

• Future Scalability: MV Clouds provided the client with a comprehensive configuration document to adapt to future needs.

Result?

MV Clouds collaborated with the client to increase their online presence, streamline operations, improve customer management, improve efficiency, and provide future scalability. The website design attracted more traffic and improved customer satisfaction, while automated features reduced administrative burdens. The client is now well-equipped to meet the demands of the modern pet food market and continue their growth as a leading international supplier.

Technology Used

• Force.com site
• CPQ object/product opportunity, standard picture
• Integration with payment modules (credit or debit card)
• Visualforce Page

To learn more about the solution or to find out a solution to your challenges as well, you can reach out to us at [email protected]

Website: -https://mvclouds.com/