Empower Your Marketing Point Person

Hello Friends,

I’m hearing from many of you, that your vision for your organization includes growing revenue, entering new markets, elevating your brand, or expanding who you serve. With growth comes growing pains and the need for your current team to do more. To be more efficient, clients are feeling the need to outsource all or part of their marketing stack. The assumption is if they outsource 100% of the marketing, then they don't have to think about it because someone else is doing it.

Here’s the problem with that approach. People tend to be disappointed when they realize that they cannot completely hand it off to someone on the outside. Even if an agency is doing?most?of the marketing, there still has to be someone inside your organization who is leading the charge and keeping an eye on the goal the marketing is working towards achieving.?

A marketing and branding strategy that's working well and getting results for you does require an investment of your time to some degree. Here at Novella, our best client relationships have always been when we work with a person running point on marketing and support them in a way that best serves them. Sometimes that means we’re doing 90% of the marketing/branding work and other times it's 50/50 or 30% Novella and 70% client.

In today’s newsletter, we dive more into this challenge explaining how to set up your organization with a marketing point person and leveraging an ad agency to help you as your business grows and scales. We also give you a peek at our design process.?

Enjoy!

Why Concepting is Key to Great Design

At the heart of every successful ad campaign is the concepting phase—our essential first step in the design process, whether for a small project or a major initiative. With our brand strategy in hand, we dive into photography inspo, type design collections, and more, to craft a unique and standout design. Our strategic marketing is always guided by our clients' goals, aiming to boost their bottom line, expand their mission, and grow their business. We're here to turn vision into results.?See behind-the-scenes on Instagram when it comes to concepting.

Five Ways Your Marketing Team Can Work Best with An Agency

As your organization scales and you navigate different growth levels, you may be forced to embrace a broader view of marketing. The marketing landscape is always changing and evolving. As new channels emerge, consumer habits shift and managing data becomes the lifeblood of success, harnessing these trends presents a unique opportunity.

If your vision includes growing revenue, building new categories, entering new markets, elevating your brand, or changing your business model, then you need a marketing point person leading the way. This is crucial because there needs to be someone on the inside who is responsible for marketing meeting goals and objectives. Your person running point should possess strong leadership, strategic thinking, and the ability to build a high-performing team empowering them with outside expert help.?

The key is to maximize your company’s relationship with your marketing partner. We have 5 best practices for working with an outside agency to manage your marketing effectively by leveraging their expertise. And, consequently, not burning out your internal marketing lead. ??? Read the full blog?here.

A Branding and Marketing Course to Empower Your Members

Are your members or cohort participants more startup than scaleup? License and distribute our Novella? University marketing and branding course for entrepreneurs and small businesses and provide your members with the know-how to successfully brand and market their company or product. If they are in the early stages of building a business, we’re here to help them find their footing. Our online courses through Novella University are the perfect place to start developing a brand.

Novella University courses include videos and worksheets to help small business owners, nonprofits on a limited budget, and solo entrepreneurs build a solid brand strategy and a marketing plan of action. Participants will learn how to effectively market their business to increase revenue through marketing and branding. To augment the Novella University course, the Novella Brandhouse team can provide consulting at key milestones during the Program.

For more information, email?[email protected].