Empower 2024: Recap and Replay Now Available!

As B2B GTM strategies rapidly evolve, staying ahead of the curve is more crucial than ever for revenue leaders. That’s why Empower 2024 was designed specifically for you—GTM leaders navigating today’s opportunities and challenges. With tracks tailored to sales, marketing, RevOps, and even professional sports, the event brought actionable insights and growth strategies directly from top industry experts.

Empower 2024 was a massive success thanks to our brilliant speakers and engaged attendees! Here’s a quick look at the event highlights:

? Content Rating: 4.8/5 stars

?? Live Viewing Time: Over 2,750 hours

? Average Questions Per Session: 4

Watch the Sessions Now!

Don’t miss out on these valuable insights—watch the replays today !

?? Sales Track

• More Wins, Less Time: Increasing Seller Productivity with AI
• Unleash Peak Sales Performance with Cutting-Edge Talent Strategies
• Signal Based Selling - Is the Hype Real?
• How to Build and Accelerate an Outbound Culture

?? Marketing Track

• Thriving the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage?
• The Funnel is Dead, Use a Playground Instead?
• Stop the BS in B2B Advertising: A Holistic Approach to Driving Demand?
• Stop Scaling ABM. Start Stacking Signals
• Targeting the Self-Directed Buyer: Strategies to Navigate the Modern B2B Buying Journey

?? RevOps Track

1. How to Set GTM Targets Your Execs and Reps Believe ?
2. The Hidden Cost of Growth: Paying Down GTM Debt
3. How to Set Your GTM Teams Up to Deliver Peak Customer Experiences

?? C-Suite & Founder Track

1. Unlocking Audience Insights: The Key to GTM Success
2. From Data to Audience: Crafting an ICP that Drives ROI
3. The State of SaaS Sales Skills In 2024
4. Navigating the New World of GTM?
5. Want Your Sales Team to Hit Quota? Start Leading From the Front

??? More leads from my website

Expanding ICP Account Reach through Website Visitor Intelligence

Sophia Augustina, Founder & Marketing Advisor of Gain Relationship, shares her insights on expanding ICP account reach through website visitor intelligence. In this episode, Sophia discusses the evolution of ICP targeting from traditional demographic methods to the integration of intent data and account-based marketing. She reveals how utilizing tools like SalesIntel boosted IBM’s account reach by 5x through targeted engagement strategies. Tune in to learn how combining data, customer insights, and strategic partnerships can enhance your pipeline and optimize go-to-market efforts in today’s competitive B2B landscape.

Catch up with B2B pioneers on your favorite podcast channels: Spotify , Apple Podcast , and Amazon Music .

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Join us for a live product walkthrough and get the inside scoop. Live every Thursday at 11:00 AM (ET). → Register Now

See you next week,

The SalesIntel Team