Employers in Canada are utilizing social media to vet job applications.

In the early stages of your job search, you should prioritize refining and editing your social media. Some employers review a candidate's social media accounts early in the process, while others wait until the very end.

Jessica Culo, the owner of several Express Employment Professionals locations in Edmonton, spoke with?CIC News?about some of the things to watch out for on social media as a newcomer. She said that when a potential employer is checking social media, they are looking for “Any red flags such as inappropriate, unethical, polarizing, or extreme comments or photos. I have seen employers not hire candidates because they have very strong political views being displayed to excess online.” “Any red flags such as inappropriate, unethical, polarizing, or extreme comments or photos. I have seen employers not hire candidates because they have very strong political views being displayed to excess online."

Social media monitoring does not stop after being hired. The Harris Poll data notes that 86% of employers said they would fire a current employee who creates any “inappropriate posts.” Employers define this as something that is damaging to the company, reveals confidential information, or promotes illegal drug use.

This does not just apply to your LinkedIn profile, which employers typically review to get a sense of your professional experience. Culo says potential employers are most likely to check whichever social media profiles appears on a google search.

Culo advises keeping a similar personal “brand” across all profiles. “Think about the image you want to have and what you want your brand to be – and by that I do not mean that a personal brand should differ from a professional brand,” she says. “It should be one and the same and stick to that. For example, your Facebook profile should not portray your ‘unprofessional self’ while your LinkedIn is ‘professional.’ Be consistent across all social media platforms.”

One piece of advice Culo offers is to keep your social media profiles private where possible. “If social media does not have to be public for the nature of the work that you do, I would say private is better.” A private profile means potential employers are not able to see everything you post.

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