Employer Branding Visually. Tangible. Authentic.

The successful implementation of an employer brand depends on many little things. It is no longer enough to only communicate benefits and the working culture to applicants during the interview. These benefits need to be made visible much earlier on.

Successful companies rely on a clear visual language with authentic images of employees and impressions of their day-to-day work.

Equally effective are short videos with interviews in which individual employees or the teams themselves have their say and report on their areas of responsibility and experiences. Make your employees your brand ambassadors and put them in the spotlight. This strengthens the identification with the company and has an authentic effect

Employer branding must be visible, tangible and authentic.

The following points are crucial for a strong emploer branding visual language

1. Conveying authenticity: Images that show real moments and people come across as credible and authentic. They make the corporate culture tangible and strengthen trust among both employees and customers.
2. Create recognizability: A consistent visual language that runs through all communication channels increases the brand's recognizability. It ensures that the corporate values resonate with every visual contact and are firmly anchored in the viewer's memory.
3. Arouse emotions: Images have the power to trigger strong emotions. Positive associations with corporate values such as team spirit or innovative spirit can be promoted in a targeted manner.
4. Simplify complex messages: Sometimes words alone cannot convey the depth and meaning of values. Images can serve as visual support here and help to communicate complex ideas in an understandable and appealing way.

Authentic visual examples are essential for building an employer brand - the 'we-feeling' is the real message.

We are the ideal partner when it comes to capturing exactly that. With a wealth of experience in implementing a strong and modern employer branding visual language for leading global companies, we will show your company from the best side - whether photo or film!

KME Studios & filmer.productions

Artist Management und Full-Service Photo & Film Production

based in Munich, Hamburg & Berlin

For inquiries and assignments please contact:

Karim El Nour

Agent & Head of Business Development

[email protected]