Employer Branding: The Specifics

What exactly is ‘employer branding’? Why is it important? Should you invest in it?

In our new staffing guide, we briefly glossed over the term ‘employer branding’, identifying it as one of the 5 challenges of hiring for IT positions.

Yet, despite its importance, many have never invested the proper time and effort in building their own brand—in fact, many have never even heard of it!

Let’s answer the first question we opened with…

What exactly is ‘employer branding’?

As a company, you of course have a reputation, known as your brand. It showcases your mission as a company, your products, services, history, and more.

As a company, you have a reputation for your clients, known as your brand. It showcases your mission, products, services, history, and more.

But your company also has a secondary brand: how you’re viewed as an employer. This is everything from the salary, benefits packages, weekly happy hours, workplace culture, employee treatment, and any other features of the workplace.

Why is it important?

In such a competitive job market, maintaining a positive employer brand is critical to hiring and retaining the best (and the right) employees.

A poll from the CR Magazine and Cielo Talent showed that almost 50% of workers said they wouldn’t work for a company with a bad reputation, even with a big increase in compensation.

This means that companies who don’t invest in their employer brand are cutting themselves off from a large portion of the talent pool.

So, should you invest in an employer brand?

Absolutely and here’s why…

Many companies today face the challenge of finding qualified talent; it’s one of the first challenges we highlighted in our ‘Secrets To Staffing For IT Positions’ guide.

But companies with a positive employer brand can get up to twice as many applications as companies with negative brands, showing that your employer brand can help to overcome this significant challenge.

Plus, your employer brand plays a big role in the quality of talent you can find. Candidates with the experience to know what they’re looking for in an employer will be the hardest to acquire without a positive employer brand.

It’s never too late to invest! Learn the secrets to staffing in our all-new guide ‘Secrets To Staffing For IT Positions’ today ?? https://bit.ly/it-staffing-guide!