Employer Branding

What is Employer Branding?

Put simply, employer branding is managing how you are perceived as an employer by people you are hoping to recruit and retain in the future.

What is an Employer Brand?

If you employ people, you have an employer brand. How and what content is seen in the marketplace has a direct bearing on your desirability as an employer and will encourage people to apply, stay and perform at their best. It’s how your audience (candidates) interpret this content and feel about you as a prospective or current employer that is key. Attracting and engaging top talent will save you time and money in the long run.

What can an EVP do for you?

Your Employee Value Proposition (EVP) is the overarching message that defines ‘Why you should work for us’. It can also describe ‘What’s it like to work here’ and ‘What we expect from you’.

Start by determining what differentiates you from your competitors. Simon Sinek explains the importance of needing to know WHY your company does what it does beautifully in this TED talk, and how this contributes to employer brand and attracting the right candidates who believe in what you believe in.

It's all about ping-pong, chill areas and bean bags, right?

Wrong, there is more to this than sticking a few well-intentioned motivational posters on the wall, replacing chairs with bean bags and laying on a carton of beer each Friday.

Prior to submitting an application, candidates will be researching your company to determine suitability as an employer of choice for them. Therefore, a good starting point is to look at your company rating on glassdoor or another employee rating platform. If reviews have been posted, understanding the employee perception of your business is critical to assist in identifying your brand strengths and areas for development.

Tell a good story...Use video content on your website and LinkedIn company page. It doesn't need to have Steven Spielberg production quality, but be true to yourselves. Have some fun with the content. This will appeal to a wide audience, including niche skilled and passive candidates.

• Post a message from the MD outlining a compelling purpose/mission and future goals for the company.
• Ask current staff members (from different business areas) - why they love working for the company.

Design your processes for the unsuccessful applicants

Be critical, look at your current hiring practices are they fit for purpose? How/ when do you provide feedback, do you have too many stages? Design robust processes for the 'disappointed' candidates. Their experiences will be broadcast far and wide amongst their peers, networks and friends. You need them just as much as the hired candidates to become your brand ambassadors and if appropriate to re-apply in the future.

About Us

Tangerine Orange was born out of the belief that recruitment services can and should be delivered better. We develop recruitment practices, growth strategies and provide professional candidate experiences to suit your business' needs. Contact me if you would like to discuss how we can become your brand ambassador and deliver positive recruitment experiences for your business.