Employer Brand Audience 1; Build Loyalty!

I want to be a Police Officer when I grow up, I want to be a Teacher when I grow up, I want to be a Doctor when I grow up, I want to be an Engineer when I grow up

NOW, imagine this - (imagine with me!) I want to work for Schneider Electric when I grow up!

GenZ and the generations that are coming next, are smartER, they know their value, MORE aware, MORE demanding, they have more options and they are way MORE ambitious and guess what? They choose their future employers carefully because they know what they want.

Building loyalty with your target audience to your Employer Brand is crucial and having a connection with them that is built on trust, inspiration, interest & an increased awareness around you & what you do is necessary, not a luxury anymore.

That's why one of the best practices to do is to start from an earlier stage than the university years, start from high school! high school students prepare themselves to universities & hence their careers! If you were able to connect with them at this stage, educate them about you, build interest and inspiration to join you, empower them also in their journey - they can never forget you, you become their partner in success! They will dream about joining your company every single day at the university and then you continue the journey with them while they are there.

Here are some important factors to consider while you're planning to build loyalty programs with this target audience & how you can support them:

1- educate them about different careers in the market & what kind of studies leads them to those careers

2- educate them about the skills they need to build early on while they are studying in their universities

3- educate them about your internship program and why is it important for them not to waste the university years without attending any

4- educate them about the corporate world by inviting them to your office

5- BONUS POINT? Start with your employees' kids and build an even BIGGER loyalty & emotional attachment & early advocates ;)

Interesting enough, some start ups already started to care and do efforts with this target audience - start engaging with them for partnerships & collabs!

• OBM Education: they had their empowerment event to high school students last week called "Build Your Future Summit, BYF Summit" for the 11th year!

https://www.dhirubhai.net/company/obm-education/

• Jesr: they are mainly focusing on educating high school students how to choose their best fit universities based on their skills & interests following a very interesting career coaching approach. They have an event coming up called "Ekhtarha Sah" SOON in August - you can check them out here

www.ekhtarhasah.com

• EYouth: Such a huge effort from this amazing team in empowering and educating youth - not only high school students but also university students - you can check them out here

Building loyalty and brand awareness has to be at the core of your employer branding strategy - these days it is more tricky and challenging than before so, we as Employer Branding professionals should be more & more strategic in our efforts.

More tips on other target audiences, more ideas and more thoughts on the future of Employer Brands. Hope you enjoyed this one.