Employees, Sustainability, & Resins to Stand Out

In this edition of LabelTalk Link, we cover some of the work we are doing to enable and empower our people, we explore some highlights from a sustainability Q&A, and look at resin as an option for making your labels stand out on shelf. Thank you for journeying with us as we continue to work on our commitment to people, operations, and products.

Employee Engagement Survey – Fostering a Stronger Culture ??

Listening to our employees is a vital part of MCC’s culture. Late last year, MCC conducted its first ever global employee engagement survey of our 12,000 teammates at 100 sites. Scoring high on the survey were our commitment to safety, MCC’s positive work-life balance, and teammates’ intention to work at MCC for the long term (>1 year)—a strong indicator of loyalty and satisfaction. We also received high marks for the flexibility teammates are afforded to provide great customer service, reflecting the importance of adaptability and customer-centricity in our culture.

MCC is actively responding to survey feedback by implementing several 2024 initiatives to enhance communication, foster teammate appreciation and recognition, and establish clearer career paths. These proactive steps underscore MCC's commitment to continuous improvement and employee satisfaction, positioning the company as an employer of choice within its industry.

As part of the commitment to enhance two-way communication, the company has recently implemented informal “hangout” sessions with Executive Leadership Team (ELT) members. These virtual sessions occur monthly with different leadership members, gathering 50+ attendees for an open forum Q&A session. These efforts have been well-received across the globe and help foster conversation and collaboration across all levels of the organization.

Sustainability Q&A with Dr. Stijn Billiet & Lars Schützenmeister ??♂?

MCC’s Global Director of Sustainability, Stijn Billiet , and President of MCC Label Asia, Lars Schützenmeister , recently joined Regional Sustainability Manager, Devaki Rajendran , for an exclusive interview.

They spoke about Labeled with Care, the intricacies of sustainable labeling practices, and discussed strategies on how to reduce Scope 3 emissions.

Highlights from the interview:

“Procuring sustainable materials starts with understanding customer needs and collaborating with suppliers to ensure responsible sourcing and production. We prioritize local solutions tailored to regional requirements while maintaining a global perspective on sustainability.” - Dr. Stijn Billiet

“At MCC Label, we care about a better tomorrow, today. Our “Label with Care” strategy embodies our commitment to sustainability, not just in products but also in operations and employee treatment, making us a trusted partner for sustainable label solutions.” - Lars Schützenmeister

Check out some Q&A taken from the full interview.

Elevate Your Shelf Presence with Resin Labels: A Game-Changer for Boosting Sales ??

In the fiercely competitive landscape of retail, standing out on the shelf is the key to capturing consumers' attention and driving sales. Amidst the myriad of options available, resin labels emerge as a powerful tool for brands seeking to elevate their presence and leave a lasting impression on customers.

Consumer behavior studies underscore the significance of premium packaging in influencing purchase decisions. Let’s look at the numbers:

• 82% of purchase decisions are made at the shelf. (POPAI)
• 80% of consumers are more likely to purchase the product they've picked up rather than return it to the shelf. (Packaging Digest)
• 61% of individuals were more likely to repeat a purchase of a luxury product if it came in premium packaging. (Dotcom Distribution Packaging Study)

Resin labels represent a pinnacle in label innovation, offering a blend of visual allure and tactile sophistication. Utilizing an ultra-high tactile coating produced through a patented process, MCC resin labels boast a distinct 3D raised effect, reminiscent of wax seals and ribbons, that commands attention on any shelf.

These labels can be seamlessly applied to various substrates including glass, paper, metal, plastic, polypropylene, and polyethylene. Their versatility extends to customization options in color, size, and thickness, ensuring a perfect fit for any brand aesthetic. Furthermore, resin labels can be adorned with hot foil and embossing finishes, adding an extra layer of luxury and sophistication.

Case in Point: The Guess Fragrance Label Revolution

A compelling case study showcasing the impact of resin labels is the transformation of Guess fragrance labels. By adopting resin labels, Guess witnessed a remarkable uplift in shelf presence and consumer engagement. To delve deeper into this success story, explore the case study here.

Key Benefits of Resin Labels

• Premiumization: Resin labels instantly elevate the perceived value of a product, commanding attention and conveying a sense of luxury.
• Sustainability: Beyond their aesthetic appeal, resin labels are also environmentally conscious, compatible with the glass recycling process.

In a marketplace inundated with choices, resin labels emerge as a beacon of differentiation, offering brands a tangible advantage in the pursuit of increased sales and heightened visibility. As consumers continue to gravitate towards products that captivate their senses and emotions, investing in resin labels is a great option for brands looking to thrive in today's competitive landscape.

Thank you again for joining us for this month’s LabelTalk Link. Is there something you’d like to hear about in a future edition? Let us know.