Employees are key to avoiding failure in digital transformation initiatives so organizations need to embrace a Human-Centric approach !
Leveraging the Human Advantage for Business Transformation - IDC & Endava - December 2023

Employees are key to avoiding failure in digital transformation initiatives so organizations need to embrace a Human-Centric approach !

?? 59% of organizations believe investments in digital transformation projects have been wasted - 1 in 2 projects didn't achieve their goals and outcomes!

If you are a CHRO or executive member and are considering digital transformations in your organization in 2024, it is worth considering the results of this following wonderful research:

?? Organizations often underestimate the criticality of employee buy-in. Effort must be placed into enabling employees to see the benefits and value of the initiative. Digital transformation initiatives can't be approached and executed as siloed activities in the digital business era.

?? Automation has the potential to boost employee engagement, employee satisfaction, enrich work experiences and increase productivity,

Internal collaboration is critical for any transformation journey, but customers must not be forgotten, according to a new interesting research published by 国际数据公司 sponsored by Endava using data ?? from 601 employees from different sizes, industries and geographical zone in the world.


?People are key to avoiding failure in digital transformation initiatives

Top key reasons why any Digital Transformation Project Fails

Researchers found that effort must be placed into enabling employees to see the benefits and value of the initiative. They will be tasked with making it work, often resulting in the need to go the extra mile, ultimately enabling the organization to realize the desired outcomes.


?Customers must not be forgotten in digital transformation projects !

Researchers highlighted 3 imperatives for any transformation journey:

?? Collaboration and communication across all parts of the business is imperative, as business processes, functions and activities become increasingly interwoven in the digital fabric underpinning the digital business

??Engaging with ecosystem partners must be a core part of the process. Gathering external perspectives should at least be a key step in the planning and design phase and at best be embraced as a potential mechanism for co-innovation.

??Even more important is the customer view according to researchers. Digital initiatives must focus on improving the customer experience today and tomorrow, with the ability to continue innovating in line with future needs. It must be a priority to bring the customer on the journey, to remove surprises and ultimately demonstrate customer-centricity.


?Embracing a human-centric approach enables digital project success

Human-centric transformation

Researchers found that adopting a human-centric approach from the start not only prevents digital investment waste, but also fosters innovation and success.

?Automation has a key role in empowering human-centric transformation

The 3 successful automation strategy

Researchers also noticed that to maximize the benefits, clear communication of its impact and employee involvement are key to a successful automation strategy.

The key automation strategy should focus on:

??Elimination of routine tasks :

Ensure transparency around the workforce impact of automation via the C-suite/management team

??Empowering employees through automation

??Providing Automation transparency and clear communication

?? Employee Engagement


Impacts Automation Strategy by regions

Employee engagement and satisfaction are an integral part of organizational automation strategy in all regions of the world.


?The Three essential questions for any organization

The 3 essential Questions


?? What is the revenue impact of labor and employee skills shortages?

Majority of organizations anticipate a negative revenue impact due to labor and employee skills shortages

?? Does automation/AI have an impact on reskilling requirements?

Majority of organizations expect reskilling demands to increase due to the impact of automation and AI

?? What is the pathway to skill augmentation?

Majority of organizations have set up formal upskilling programs


?? Finally, researchers recommend that organizations keep in mind the following four steps to leveraging the human advantage in business transformation:

1?? Position for the digital business era:

By initiating a transformation journey, organizations can re-invigorate their?ability to compete in the digital business era, placing digital products and services at the heart of their organization.

2?? Recognize the human element in digital transformation:

Organizations that recognize the importance of?the human element?for their initiatives will be better positioned to take their staff on the transformation journey and avoid?factors which contribute to failed?goals and outcomes.

3?? Create adaptive skilling programs for changing digital requirements:

Organizations must not underestimate the impact of skills on their?transformation?initiatives and?should prioritize the identification of skills deficiencies along with the creation or upscaling of skilling programs that will enable them to function optimally in the digital business era.

4?? Partner to offset organizational risks:

External technology partners can augment and assist in all aspects of digital initiatives empowering organizations and their staff to meet required goals and outcomes, where the benefits can include optimized processes, reduced costs and increased revenue

?? ???? ???????????????? ????????: This magnificent research demonstrates the need for a human-centered culture to succeed in digital transformations in organizations. The three automation strategies proposed by researchers are interesting, but the most interesting is the fact that any initiative must be focused first on the customer experience to be successful.

Thank you ?? 国际数据公司 Endava researchers team for these insightful findings:

Jen Thomson Matthew Wilkins David Churchill John Cotterell

Dave Ulrich George Kemish LLM MCMI MIC MIoL

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Ronald Krishna

People & Culture - Analytics & Insights Specialist

10 个月

Our role as HR professionals is so critical in this transformation. AI here we come to partner alongside you.. #trustedadvisors #hrcommunity

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Tess Hilson-Greener

Turning HR Challenges into AI-Driven Success Stories | Business Journalist | Author of HR2035 | Writer & Speaker on AI in HR | Chief Executive Officer

10 个月

Nicolas BEHBAHANI and George Kemish LLM MCMI MIC MIoL MIoD great post and response. My approach to successful digital implementations involves engaging the right stakeholders, conducting thorough research, and having a clear strategy aligned with business objectives all these steps are essential. It's also important to communicate effectively, run a pilot to identify potential issues, invest time in building a team of champions and ensure there's a focus on ROI and benefit sharing. Rushing can lead to failure, so taking the time to carefully plan and execute with all these factors in mind is crucial.

Domnic Nicklaus

Head Human Resources - Marketing

11 个月

Nicolas BEHBAHANI I appreciate your insightful contribution to a subject that holds significance in the current context. Other points to be considered for a successful digital transformation are. 1) Continuous evaluation is vital for a successful digital transformation, ensuring it remains an ongoing effort to enhance efficiency and productivity through automation and digitization. 2) Adequate budget and manpower resources are crucial for the seamless resourcing of a successful digital transformation initiative. 3) A culture of agility should drive change management within the organization, fostering adaptability and responsiveness to ensure the transformation aligns with the dynamic needs of the business. 4) Transparent communication throughout the implementation process is key to gaining acceptance and ensuring the effective integration of digital transformation initiatives.

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Timothy "Tim" Hughes 提姆·休斯 L.ISP

Should have Played Quidditch for England

11 个月

Thanks for sharing Nicolas BEHBAHANI

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