Employee Spotlight - Urvi Shah

CommScope’s commitment to Diversity, Equity and Inclusion (DEI) is exhibited through our partnership with organizations such as The WICT Network (Women in Cable Telecommunications). WICT partners with media, entertainment, and technology companies to help build a more robust pipeline of women leaders.

During a Leadership Conference in 2022, the WICT Network awarded Urvi Shah, VP, Global Key Account Marketing & co-chair of CommScope’s Diversity and Inclusion Business Network as the recipient for Woman to Watch – Technology. This award is given to those who show tremendous achievement and progression in their professional goals with a strong commitment to their company and the industry at large.

During her tenure with CommScope, Urvi has had a variety of opportunities that allowed her to deepen her marketing expertise as well as her leadership skills. When she first joined CommScope, she led regional marketing for America and was also responsible for service provider and enterprise events and tradeshows. Within six months, she got the opportunity to take on enterprise regional marketing in addition to service provider marketing. The go-to market approach for these two audiences is very different, requiring different investment levels, marketing communications channels and technologies to optimize engagement. In her current role, her global responsibilities have enabled her to learn more about different markets.?

Among her memorable projects, Urvi recalls her team’s attendance at one of the largest tradeshows in the cable industry in September 2022. The event is attended by over 7,000 customers from all the regions that CommScope serves as well as by financial and industry analysts and journalists. “CommScope’s presence included demonstrations of our cable technology, speaking opportunities for several of our subject matter experts and CXO level meetings with our key customers. My team, in collaboration with others, successfully positioned CommScope as an innovative leader in our industry,” she explains.

Speaking about diversity the workplace, Urvi believes that a diverse workforce is made up of people that have different experiences and different perspectives or viewpoints. “In simple terms, diversity, equity and inclusion (DEI) is about being your true self at work and feeling valued and respected.”

Commenting on the DEI initiatives at CommScope, Urvi stated that implementing various initiatives have broadened people’s knowledge about topics that they may not have been exposed to. “By learning about these new topics, they will be better able to understand more about their colleagues and make more personal connections. This in turn results in a more engaged group of employees, leading to better performance for the company and the individuals,” she comments.?

CommScope started its DEI journey in June 2020 with the launch of the Diversity and Inclusion Business Network, an employee group whose mission is to foster a dynamic and inclusive workplace. In 2021, Urvi’s team launched an educational campaign to raise awareness about DEI topics, and in 2022, CommScope signed the CEO Action for Diversity & Inclusion pledge to further advance DEI within the company. “We are being more intentional about creating a culture where all our employees’ contributions are valued and celebrated,” she says.?

Urvi also mentioned that a major trend she has seen over the years is an increased focus from executive management and corporate boards of directors on DEI, where companies are setting goals to improve DEI and ensure that they are measuring and being more transparent about their progress.

Speaking about her inspiration, Urvi spoke about her two daughters and son. As a parent, she wants to do her bit to make things better for the children, which is part of her motivation to get involved with DEI efforts. “Being a female in a male-dominated industry, I want to ensure that young women coming into our industry feel supported.”?

Urvi believes that DEI today is so much broader as we learn more about all the different groups that are marginalized. “The accessibility of information makes it easier to become more aware, but more work needs to be done on getting people to truly embrace differences.”

Outside of work, Urvi loves to travel and learn about different cultures, try out different ethnic foods and spend quality time with family and friends.

We are proud of Urvi and her efforts to pave the way for tomorrow’s generation of leaders. Thank you, Urvi, for your dedication to diversity and inclusion!

Come join CommScope’s team of impact makers who are building a better world. Explore opportunities with us by visiting jobs.commscope.com.