Employee Spotlight: Rami Awad

At MIKADO, our most extraordinary superpower is our employees. We firmly believe that our team is a driving force behind our success. With a deep appreciation for cross-cultural diversity and inclusivity, we foster an environment where our employees thrive. This superpower allows us to forge profound connections with our consumers, surpassing the boundaries of conventional marketing strategies.

Meet the star of our Employee Spotlight, Rami, a visual storytelling mastermind. As our talented Head of Motion Graphics, Rami brings motion and life to our campaigns through captivating animations, videos, and creative visual solutions. His passion for innovative storytelling and dedication to pushing the boundaries of visual expression have made a lasting impact on our agency's creative output, and we're excited to share his story with you.

MIKADO Employee Spotlight: Rami Awad

What do you enjoy most about your role at MIKADO, and how do you bring your unique perspective to the work you do?

What I enjoy most is the freedom to push creative boundaries. Having worked across both advertising and entertainment industries, I bring a cinematic sensibility to projects. My experience in VFX allows me to visualize the grander scope of a campaign, not just in its immediate visual appeal but also in how it integrates with a brand’s message across different platforms. I often approach campaigns like a film director, thinking about pacing, emotion, and storytelling, while ensuring that each frame has purpose and impact.

How do you stay creative and motivated in your work, and what strategies do you use to overcome challenges?

Staying creative requires constant input. I watch films, read, and immerse myself in art outside the commercial sphere. To stay motivated, I set personal creative challenges—whether it’s learning a new software or exploring a new visual style. When challenges arise, I try to break them down into smaller pieces and tackle them one by one. Often, collaborating with my team is the key to unlocking solutions. No matter how stuck you are, fresh eyes can see things differently.?

What is something that most people don't know about you that you think makes you uniquely qualified for your role in our agency?

I have a degree in applied mathematics, which surprises a lot of people in the creative field. This background gives me a unique edge, especially when it comes to problem-solving and understanding the technical aspects of motion design. The analytical skills I developed in mathematics help me approach projects with a strategic mindset, ensuring that every creative decision is both aesthetically strong and grounded in logic and efficiency. It’s also been invaluable for managing budgets, timelines, and data-driven aspects of campaign performance.

What is something you wish more people understood or appreciated about your cultural heritage, and how can we work together to promote greater cultural understanding and appreciation in our industry?

I wish more people understood the depth of hospitality and community that’s central to Arab culture, especially in Jordan. There’s a rich tradition of storytelling, generosity, and connection that runs deep in our heritage. These values influence how I approach teamwork and collaboration in the creative process. Additionally, there’s a long history of art and architecture in the Middle East that is often overlooked but plays a crucial role in shaping my visual sensibility.

To promote greater cultural understanding, we can create space for authentic narratives from diverse backgrounds, ensuring that campaigns reflect the depth and richness of the cultures we represent, rather than simplifying or stereotyping them.

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If you could invite any three people, living or dead, to a dinner party, who would they be and what would you talk about?

I’d invite Steve Jobs, John F. Kennedy, and Nikola Tesla. With Steve Jobs, I’d want to explore the intersection of technology, creativity, and branding—how he envisioned products that shaped culture. With JFK, the discussion would revolve around leadership and vision, particularly how he navigated challenges while pushing society toward progress. Nikola Tesla would bring the scientific genius and innovation into the conversation, and I’d want to hear his thoughts on the future of energy and technology. Together, it would be a dynamic exchange on innovation, leadership, and how visionaries can change the world.

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