Employee Spotlight: Meet Ron Straathof

The Product Implementation Virtuoso

At printIQ, our people are our greatest asset, and today we’re shining a light on the incredible Ron Straathof, one of our standout Product Implementation Specialists. With a career spanning decades and industries, Ron combines experience, insight, and a relentless drive to help clients thrive.

A Career Journey Like No Other

Ron’s professional story began in rural New Zealand in 1983, where he worked as a farmhand and retail assistant. From managing a produce store to becoming a qualified Stock & Station Agent, his early roles built a foundation of hard work and precision. In 1999, Ron ventured into the printing industry—and the rest, as they say, is history.

Over the years, Ron has made his mark at:

• Softcentre: Implementing solutions for the printing and clothing markets.
• Atshul Printing: Managing MIS for digital and offset operations.
• CT Consulting: Software Company for the Printing Market (Dolphin MIS) - Implementations
• Digital Logic: Mastering MIS configuration for estimating and scheduling.
• IVE Group: Leading ISO certifications, creating bespoke quoting systems, and implementing scheduling solutions.

And since 2022, Ron has been making waves at printIQ, helping our clients solve complex challenges with ease.

Two Years of Excellence at printIQ

Ron’s expertise has shone brightly during his time with us. He’s tackled monumental projects, like simplifying product configurations for clients with over 100,000 product variations. His skills in Izenda report writing have delivered custom reports and dashboards tailored to our clients' needs, empowering them with actionable insights.

Ron’s secret weapon? His ability to break down intricate systems into streamlined solutions, making life easier for printIQ customers.

Why Ron Recommends printIQ

Ron champions printIQ as the go-to MIS for businesses looking to unlock deeper profitability insights. “The detailed cost breakdown and transparency printIQ offers are unmatched,” Ron shares. While the setup process requires commitment, the result—a powerful, fully customized system—is a game-changer for decision-making and growth.

Fun Facts About Ron

• Hidden Talent: He’s a qualified Stock & Station Agent—a throwback to his early days in rural New Zealand.
• One Word That Describes Him: Overthinker (in the best way possible!).
• Dream Destination: A motorcycle adventure through Mongolia to experience its untamed beauty.
• Favorite Food: Banketbakkerstaaf, a traditional Dutch almond pastry that’s as delicious as it sounds.
• Business Motto: “It’s okay to make a loss if you know you’re making a loss. It’s not okay to make a loss if you think you’re making a profit.”

The Ron Effect

Ron Straathof is more than a Product Implementation Specialist—he’s a cornerstone of our team, bringing wisdom, creativity, and a touch of humour to every project. His ability to transform complex problems into elegant solutions ensures printIQ continues to lead the way for businesses in the printing industry.

We’re proud to have Ron on our team and can’t wait to see what he’ll achieve next! ??