Employee portrait: Thorsten Rohde

We are delighted to introduce Thorsten Rohde, a dedicated National Sales Manager for the Ford F-150 in Europe. With a strong focus on building trust and fostering lasting relationships, Thorsten has been a valued member of Hedin US Motor since July last year.

Not only is Thorsten an accomplished sales professional, but he is also a true outdoorsman at heart – for him, nature and the forest are a second home. A passionate enthusiast of large vehicles, Thorsten’s view of them as lifestyle companions resonates deeply with his personal life, where his two lively Swiss Mountain Dogs require ample space and comfort for their many adventures.

For Thorsten, the Ford F-150 perfectly embodies the ideal balance of power, emotion, and functionality. As he continues to immerse himself in the brand, Thorsten looks forward to exploring new ways to connect this iconic vehicle with its audience.

From Red Bull to Ford F-150

Thorsten brings a wealth of experience from the premium consumer goods industry, having worked with globally recognised brands such as Red Bull. During his time in the luxury brand segment, he cultivated a passion for themes centred around lifestyle, emotion, and energy – values that are unmistakably reflected in the Ford F-150.

Thorsten regards the F-150 as far more than a commercial vehicle; he considers it a lifestyle statement. His passion for representing such brands shines through in every aspect of his work.

"I enjoy selling lifestyle products. When I work for a company, I always do it with all my heart," Thorsten explains.

Building Trusting Relationships

For Thorsten people are at the heart of everything he does. As National Sales Manager, he places a high priority on building trusting relationships with dealers by taking the time to truly understand their concerns and challenges.

"I want to connect dealers and buyers in the best possible way. Personal interaction is essential for this – emails and phone calls simply don’t provide the same level of insight. That’s why I travel extensively to meet everyone face-to-face, ensuring I gain a deeper understanding of their needs," Thorsten shares.

Passion for Quality and Reliability

In his role, Thorsten is deeply committed to the principles of quality and reliability – values that align with the Ford F-150’s reputation.

?"I cannot sell products whose quality I’m not convinced of myself. Customers can quickly tell whether a product presentation is driven by genuine passion or is merely focused on sales," he says.

Reliability is also a cornerstone of Thorsten's own professional ethos.

"In addition to accessibility, reliability is one of the core elements of great sales," he adds.

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If you share Thorsten’s enthusiasm for lifestyle products like the Ford F-150 and consider yourself a natural relationship builder, Hedin US Motor encourages you to submit a spontaneous application. Together, let’s explore the exciting possibilities ahead!