Employee Engagement: What's Your ROI?
Paul Taunton
![Paul Taunton]()
Paul Taunton
President / CEO, Business Impact Group (BIG) | Top 20 branding agencies in the US
There's a billion-dollar industry that produces employee engagement surveys that ask employees if they're "proud" to work for X company, if they enjoy working for their supervisor, if they're satisfied with their jobs, and if they'd refer somebody else to come work for X company.
Unfortunately, a low-performing employee could answer "yes" to all those questions - without doing anything to drive improved financial performance for the company.
Most of these surveys give CEOs no insights about how to engage their employees or how engaging them will improve performance.
--https://www.youtube.com/watch?v=JBrXvfj4ezQ-
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