Employee Engagement is What You Do and Say!
Michelle Brigman
?? President of The BRAVE Advantage | LinkedIn Top Voice | Empowering Organizations and Women Leaders to Achieve Authenticity, Balance, and Impact through Transformative Growth. ??
Reflecting on my own work experiences, I've come to realize there's a unique sparkle that sets the best cultures apart from others. It's a vibrant energy that fills the workplace, a clear sign of a collective drive towards success, defined by well-set goals, unwavering support, and meaningful rewards. The customer feedback and business performance, serves as evidence in how the ethos translates into tangible results.
The cornerstone has always been a deep focus on customer-centricity and fostering a collaborative environment. I’ve seen firsthand how shaping the company as a cohesive unit, grounded in shared values and an appreciation for every individual's contribution, significantly boosts the business's overall health. It doesn't matter about the size of the enterprise; what matters is how stakeholder satisfaction directly correlates with the value provided. This heightened engagement becomes a secret weapon in navigating highly competitive landscapes.
A crucial element of the narrative has been the art of setting goals and rewarding behaviors that resonate with the company's aspirations. Recognizing and celebrating employees' hard work has cultivated a culture of motivation and belonging. This not only enhances productivity and loyalty but also, when customer expectations are exceeded, it cements their loyalty and helps capture a larger market share.
Of course, this journey has its challenges. Overlooking the importance of individual recognition or neglecting to invest in customer relationships can hinder growth and damage company culture. But acknowledging these pitfalls equips leadership with the knowledge to avoid them.
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Creating a fun and engaging company culture is an ongoing journey rather than a destination. It requires constant attention to detail, genuine care for everyone involved, and a steadfast commitment. The businesses that excel in this area are those that leave a lasting legacy. This realization is an open invitation to anyone looking to activate a vibrant company culture today and nurture them into sustained success tomorrow.
This pursuit of harmony between employee satisfaction, customer happiness, and business success is never-ending. It's about continuously sharpening understanding, embracing the challenges ahead, and embarking on this amazing journey with intention and determination.
I’d love to learn more about your own journey. I invite you to reach out and explore a possible collaboration.
?Link to schedule time: https://bit.ly/3SkOl0e
President at Crawford & Company (Canada) Inc. | Senior Insurance Executive and Board Member | Innovation Enthusiast
8 个月I agree, Michelle! There is no one correct company culture. However, there are a couple of important qualities that any good culture has. Personally, I think that's collaboration communication, and innovation.
?? President of The BRAVE Advantage | LinkedIn Top Voice | Empowering Organizations and Women Leaders to Achieve Authenticity, Balance, and Impact through Transformative Growth. ??
9 个月Such a good point. The flurry of delivering in quarter metrics can prevent teams from thinking about longer term ROI. I will be excited to hear what you and your team create!! Good luck!!
Director Leadership Development @ Beacon | People Development, Talent Strategy
9 个月Creating a positive company culture is key to employee happiness and productivity. Keep up the great work!
Teaching companies how to leverage digital marketing to design customer experiences that drive revenue, lower costs, and build brand loyalty. All with a Southern accent. Proverbs 25:2
9 个月"A crucial element of the narrative has been the art of setting goals and rewarding behaviors that resonate with the company's aspirations. Recognizing and celebrating employees' hard work has cultivated a culture of motivation and belonging. This not only enhances productivity and loyalty but also, when customer expectations are exceeded, it cements their loyalty and helps capture a larger market share." I love this, Michelle! You know that I am big on rewarding the behavior you want to encourage. I often use it in the context of cultivating loyal customers, but it also applies to creating loyal employees, as you cover here. If employers simply acknowledge the hard work of their employees in a way that communicates appreciation to the employee, that will light a fire under them to want to be even more productive for the company. As a whole, this article is a wonderful blueprint on designing a culture that engages employees.