Employee Benefits: Enhance Your Engagement, Culture, and Talent Acquisition Success
In this latest newsletter, we're diving into the importance of maintaining year-round communication about your employee benefits. While you may have excellent benefits in place, they only truly add value when your employees are aware of and engaged with them.
Your benefits also play a role in shaping your workplace culture, especially when it comes to meeting the evolving demands of a multi-generational workforce. Consistent reminders and effective communication can boost engagement and make your benefits program shine.
Good Benefits Need Good Reminders…All Year??
Employees know you offer medical coverage. But do they know how to save money on services?
And do?all?your employees remember the free programs you worked hard to secure?
Don't rely solely on vendor communications. Become the "source of truth."
Remember, not all employees prefer email. Use a multi-channel approach to broaden reach and exposure.
These tried-and-true methods still help get the word out:
Consider other communication methods to ensure everyone stays informed.
Learn more in our latest blog, "Good Benefits Need Good Reminders…All Year."
Additional Communication Results in 15x Higher Engagement ?
If you’re not reminding employees, they’ve likely forgotten about many of the benefits and programs available to them. As staunch advocates for year-round HR communication, it’s always rewarding when a client shares statistics that show our advice (and our work!) is making a difference.
Out of Sight, Out of Mind
One of our longest-held clients had launched an exciting new program for all 3,000+ employees. A simple online search could help them save hundreds or thousands of dollars on medical services. The vendor sent marketing material, and we helped our client promote the program internally.
For the first two months, employees seemed to love it, with hundreds engaging every week across the U.S. It was a huge success, providing big savings for employees and the company.
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Then, engagement dwindled month after month. Was it that employees no longer wanted to find the best care in their local area?
No, but over time, the new program lost its luster and simply wasn’t top of mind anymore. This is why reminders are needed — fresh communications with relevant messaging to reinvigorate the program.
Engagement Was 15x Higher After New Communications
At the start of the new year, we worked with the vendor and our client to run a multi-channel communications campaign — postcards mailed home, articles in the benefits newsletter, emails from the vendor, and even an interactive game that encouraged people to explore the online tool.
Engagement increased more than 15x in just one month. And it held fairly steady during the campaign and for a while after.?
What Kind of Culture Does Your Benefits Package Present?
To summarize a recent article in Benefits Pro, Millennials and Gen Z employees are moving into the biggest piece of the population pie. And they want to work for a company that supports them with more than a paycheck. ?
Today's job seekers want more profound connections with their employers. They're searching for workplaces that align with their values, prioritize wellbeing, and support personal growth.
Your organization's benefits program can be a potent tool in your talent acquisition strategy. These offerings provide tangible evidence of your company's culture and values, helping candidates assess alignment with their own aspirations. Transparency in communicating these benefits not only reduces candidate uncertainty but also fosters trust. As candidates increasingly scrutinize company reputations on platforms like LinkedIn or Glassdoor, showcasing social proof from current employees can sway decisions in your favor.
In short, your benefits can serve as your competitive edge in a job market where holistic wellbeing and shared values take precedence. As Benefits Pro points out, benefits should be a cornerstone of your talent acquisition strategy. Emphasizing these strengths consistently throughout the candidate experience can make all the difference in securing top-tier talent.
Final Thoughts
In today's dynamic workforce, constant communication about employee benefits is non-negotiable. It's the key to engagement, a thriving workplace culture, and staying competitive in talent acquisition. Don't let your benefits go unnoticed.
Check out our year-round benefits calendar for tips, tricks, and other goodies!