Employee Benefits and communicating across multiple generations

?Communication across generation gaps – getting it right

Employee benefits are important for recruitment, people retention and job satisfaction, but it can be difficult to clearly communicate benefits to a workforce that spans four generations.

In a multi-generational workforce, communication styles and preferences vary considerably, which has led to workplace tension and management challenges, and made it harder to engage all employees equally well.

To effectively inform employees of all ages, employers should:

Understand generational differences

Recognise that each generation has unique communication styles. Baby Boomers may prefer face-to-face meetings or printed materials, Gen X may prefer phone, email or text, while Millennials and Gen Zs may favour digital channels. It is also crucial to acknowledge the needs of various ages. For example, older employees may have different healthcare needs than younger ones.

Be clear?

Clear and transparent communication is crucial when discussing benefits such as retirement funds and insurance. Use simple language, consider visual aids, and avoid jargon to ensure that all employees understand the information. This is important for bridging generation gaps as well as language and cultural divides. It is essential to regularly update employees about any changes or enhancements to their benefits.

Personalise it

Where practical, give employees personalised benefit statements that outline the specific advantages and savings they would gain from the company's offerings. This makes the information more relevant and engaging to each individual.

Make it accessible

Use a mix of communication channels – including mobile, online and printed materials, as well as in-person consultations – to make the information accessible to all. Information should also be provided in formats such as braille or audio, and digital content should be compliant with web-accessibility standards.

Offer training

Organise workshops, webinars, or lunch-and-learns to address questions and concerns. These sessions can be especially helpful for young employees getting to grips with benefits for the first time, and for older employees who may not be as familiar with technology or recent benefit changes.

Create feedback mechanisms

Allow employees to express concerns or ask questions through feedback mechanisms such as surveys or suggestion boxes. This helps to identify and address issues promptly.

With a thoughtful and inclusive approach, you can ensure that all employees, regardless of their age or background, are well-informed and engaged with their benefit offerings.?

Reach out to us at Old Mutual Corporate to learn how we empower our clients to communicate more effectively with their staff.

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