Employee Advocacy "Blueprint"

Build Your Advocacy Fortress: Elevate Your Everyday Employee Superheroes

Forget the pressure of flashy, paid advertising campaigns. The real deal lies in unlocking the power within your people: your passionate employees who believe in your brand and share their experiences naturally. It's about harnessing their authentic voices. But how do you build a thriving employee advocacy program that goes beyond a small team? Here's your quick blueprint:

1. Construct an Enduring Advocacy Program, Not a Passing Trend:

Don't let employee advocacy be a fleeting fad. Build a resilient program with clear goals, straightforward instructions, and readily available resources. Empower your employees to confidently share their stories with tools like easy-to-use processes, comprehensive training, and a library of curated content. Consistency is key; make advocacy an integrated part of your company culture. (Best case: let employees use native apps like LinkedIn directly.)

Key Pointers:

• Don't exclude: Invite EVERYONE on the journey. Your core influencers will emerge naturally. Most of your employees are already active social media users – you just need to unleash their potential!

Pro Tip: Do you want to know who your active employees are? Reach out and we will run one of our amazing social media audits for your company.

• Set SMART goals and track progress consistently. Don't get too lost though.
• Create clear guidelines on appropriate content and brand messaging.
• Build user-friendly resources and tutorials to encourage participation.
• Get your executives involved and lead by example. (KEY POINT) If your CEO is not sharing company culture, news, or anything else, why should your employees do it?
• Integrate advocacy tools seamlessly into existing workflows. (Slack, Teams, Sharepoint, etc.)
• Most importantly, let your employees be themselves. Encourage unique content and authentic voices.

By building a well-structured program, you lay the foundation for a thriving advocacy community. Remember, social media isn't going anywhere. Now, let's empower your everyday superheroes:

The Power Within Your People:

These are the folks who light up talking about your company, genuinely believe in your mission, and already share their experiences on social media. They're waiting to be unleashed! It's not about creating them; it's about empowering them.

1. Champions, Not Just Influencers:

Forget chasing social media stars. Look for passionate advocates across departments and levels – the intern who loves your product, the engineer who geeks out over your tech, and the customer service rep who goes the extra mile. Platforms like EveryoneSocial can help you provide them with the support, resources, and tools they need to shine.

2. Amplify the Everyday Superstar:

Recognize and celebrate your existing advocates publicly. Showcase their authentic stories, highlight their wins, and learn from their insights. Suddenly, advocacy becomes a movement fueled by real people, not just a corporate initiative.

3. Untap the full Potential:

Leverage your employees' existing social media networks. Offer curated content, best practices training, and recognition programs to turn their personal channels into brand amplifiers. Remember, respect matters – provide guidance, not control, for genuine engagement.

4. Make it Fun and Rewarding:

Advocacy shouldn't be a chore. Gamify it with friendly competitions, offer exclusive rewards, and celebrate successes together. Turn advocacy into a positive experience for everyone.

Building a company-wide advocacy army is a continuous journey. It's about cultivating passion, empowering individuals, and celebrating their unique voices. By doing so, you unlock a powerful force that amplifies your brand, attracts talent, generates more leads, and creates a culture where everyone feels like a superhero—because they are.

Who are your hidden superheroes?

How can you unleash their inner advocate?

Share your stories in the comments, and let's build a movement together!

Cheers, Maik