Emphasizing Safety Over Autonomy: Insights from AAA’s Latest Survey on Self-Driving Vehicles with expert Greg Brannon

In a world where advancements in vehicle technology are constantly evolving, AAA finds that drivers overwhelmingly prioritize enhancements in current vehicle safety systems over the development of self-driving technology.??

“Most drivers want automakers to focus on advanced safety technology. Though opinions on fully self-driving cars vary, it's evident that today's drivers value features that enhance their safety,” said Greg Brannon, AAA’s automotive engineering director. Indeed, the survey shows that 78% of drivers prioritize advancements in safety systems, while a mere 13% view the development of autonomous vehicles as important—a decline from 18% in previous years.?

Interestingly, awareness surrounding Robotaxis, the self-driving taxis populating a few major cities, is considerable—with 74% of drivers having some familiarity with them. Nevertheless, 53% of respondents indicate they would not opt to ride in one. There could be a gap between knowledge and comfort, especially among different demographics; while Millennials and Generation X express more willingness to try Robotaxis, Baby Boomers remain largely resistant.?

“While the push towards self-driving vehicles continues, the priority remains firmly in improving existing safety features. Transparency regarding ADAS capabilities, thorough testing, and clear consumer education will be important in addressing concerns and enhancing trust. We are committed to collaborating with industry leaders and automakers to prioritize the safety and performance of advanced vehicle technology,” said Brannon.??

?? Learn more about the survey results and what they mean for the future of self-driving technology by reading the full survey results on AAA Newsroom.??

Greg Brannon has 30+ years in the automotive space with AAA. His team executes AAA's automotive engineering initiatives, including research and testing of automotive technologies (autonomous vehicles, advanced driver assistance technologies, advanced headlights, etc.), fuels (detergents, octane levels, fuel economy, electric vehicles, etc.) and issues impacting vehicle ownership (costs, automotive batteries, oil, tires, etc.).?Brannon’s team takes this research and develops resources and reports that are helpful to the public, industry and regulators.???

This newsletter was written by the Public Relations and Content Manager, Brittany Moye. If you would like to learn more from AAA, follow us on AAA LinkedIn or AAA Newsroom. There’s something for everyone: educational tips, industry research, traffic safety – and much more!?