Empathy is the Path to Audiences' Hearts, says Multihouse’s Michael Tessler
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In 2018, Michael Tessler drove from New York to Los Angeles with $300 in his pocket and a dream to turn his love of storytelling into a way to impact the world for good. Almost upon arrival, Tessler founded social impact storytelling company?Multihouse?and began to cut a path toward realizing his goals.?
This weekend, Multihouse is hosting the first-ever?MultiCon?– a congregation of fandom around both traditional media and content creators that’s also a fundraiser for the United Way of Greater Los Angeles in the wake of the wildfires that destroyed Altadena and the Pacific Palisades.?
In this week’s exclusive?Spotlight?Q&A, Tessler explains why he believes that empathy is the key to all successful storytelling, whether that’s a feature film, novel, TV series or marketing campaign.?Click?here?to read the entire edited interview with Multihouse CEO and Founder Michael Tessler.
Thailand Fully Inspires ‘White Lotus’ New Main Titles
Seattle-based creative studio?Plains of Yonder?outdid itself with the season-three opening credits for HBO’s?The White Lotus, with an all new tapestry-inspired sequence.
Each stunning frame tells a little story on its own and each of those stories, which usually indicate impending disaster, reflects on what happens in the show. As always, monkeys are present.
We've said it before and we'll say it again: main titles are?Spotlight's favorite. Submit yours to?[email protected]?for a chance to be featured right here!
Kendrick Lamar Resonates With Gen Z, YouGov Reports
Data analytics firm YouGov this week takes a look at how the past five years of Super Bowl halftime shows have performed with various demographics and finding that Kendrick Lamar, who performed during Super Bowl LIX's halftime, was most appreciated by people aged 18-29, also known as Gen Z.
Perhaps unsurprisingly, 2022's nostalgic hip-hop performance -- including Dr. Dre, Eminem, Snoop Dogg and also Lamar -- was most liked by those aged 45-64, who are older millennials and Gen Xers.?
Stream Hatchet: YouTube Gaming Reaches Largest Audience Ever
YouTube Gaming --which features live streaming, trailers, tutorials and more -- hit its largest streaming audience ever in second quarter 2024, according to live-streaming analytics firm Stream Hatchet. The 2.2 billion hours watched exceeds even YouTube Gaming's audience during COVID lockdowns.
In this week's?blog, Stream Hatchet offers a primer on all things YouTube Gaming and why it might make sense to advertise there.
Join GEMA in San Sebastián, Spain for 2025 GEMA Europe
The Global Entertainment Marketing Academy of Arts & Sciences (GEMA), in partnership with?EITB, the Basque Public Broadcasting Corporation, proudly presents the first annual 2025 GEMA Europe Entertainment Marketing + Creative Summit, an industry-defining gathering designed to ignite innovation, spark creativity, and foster powerful connections among the brightest minds in entertainment marketing.
Hosted in San Sebastián, Spain, renowned for its cinematic heritage and vibrant creative culture, 2025 GEMA Europe offers a unique opportunity to explore the future of entertainment marketing in an inspiring setting.
?2025 GEMA Europe includes the 2025 GEMA Europe Awards. This Thursday, February 20, is the final deadline to enter so?get those submissions in today?and then to?register to join us?for an unforgettable experience 21-22 May 2025 in this beautiful bayside town!