Empathy-Based Marketing, The Silent Key To Great Marketing

Have you heard of Empathy-based Marketing?

I am gradually entering my growth stage as a professional marketing and or business development fanatic. It’s been almost a decade in my professional career since I first hit the street of Accra selling loan products and I have been contemplating how much business has changed since then.

In this era, the business environment of sales and marketing is somewhat inconsistent. You simply can’t predict the future with total conviction. How do you reach potential customers in this era of digitization where the average person spends more than 4 hours daily on phone? More importantly, how can you be able to ‘woo’ them to become customers? ‘EMPATHY’… is the answer. As humans, our emotions create an experience and as business owners and or marketers, our job is to connect to people by creating feelings that resonate with people. According to a publication by Sarah Steimer, “research shows that empathy helps designers create more unique and innovative products, and there’s reason to believe it can help marketers move away from fixation and better relate to consumers”

It is worth knowing that the application of empathy in marketing as suggested by Jennifer Finney is not only for a “Feel-Good” strategy. It further creates the opportunity for marketers to connect with people thereby going the extreme to better understand the needs of customers so as to respond accordingly with the right solutions.

 Empathy-based marketing according to Markempa-site is about “walking in your customer’s shoes to understand their experience and how we can better help them get what they want. You don’t want to think like the customer. You want to BE the customer.”

Are you aspiring to become an efficient and a better marketer? Yearning to boost sales and grow your business? Then, connect let’s discuss why Use Empathy-based marketing. As business developers, CEOs, entrepreneurs, and marketers, our main focus is on sales, and while that should be the case, sometimes our marketing communication might become stuck by some obstructions.

In an article published by Michael Brenner on June 29, 2020; he indicated that empathy is an acquired skill. So, there’s hope for all of us. Social factors certainly impact our ability to attain this skill, but we can overcome our environments even when they are full of mean people who suck.