Emotional Ads & Social Commerce: Winning Strategies for Year-End Conversions
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This month’s The Loop newsletter is packed with holiday social commerce insights, a preview of Coegi’s Trends Week on LinkedIn, and the latest industry news on emotional advertising and shifting attribution models.
Get ready for Coegi's first-ever Trends Week on LinkedIn from December 9-13!
We’re wrapping up 2024 with exclusive insights, highlights, and trend predictions from each of our expert departments. From innovative marketing strategies to data-driven predictions shaping 2025, this week promises content-rich, forward-looking perspectives you won’t want to miss. Follow us on LinkedIn and tune in daily to elevate your marketing game and stay ahead of the trends with Coegi!
Make This Holiday Season Count:
Simplify Conversions with Social Commerce
Social commerce is transforming how consumers shop, especially during high-traffic holiday seasons, and it's essential to prepare your brand for a seamless experience that extends year-round. With consumers increasingly relying on social media for purchase decisions, brands can make a lasting impact by crafting engaging, easily shoppable content that shortens the path to conversion.
According to our latest insights, successful social commerce strategies go beyond simple product listings—they’re about creating immersive, authentic experiences where audiences feel part of your brand community. Social platforms are ideal for testing new product launches, offering real-time customer service, and gathering direct feedback, all while turning passive scrolls into immediate sales opportunities.
To leverage social commerce fully, consider how each platform uniquely influences the buyer’s journey. For example, Instagram’s visual appeal is perfect for showcasing brand aesthetics, while TikTok’s virality and “discovery” features are effective for reaching new audiences. Each platform provides different formats, from Stories and Reels to live-streamed shopping events, all of which can drive high engagement and simplify purchases in-app.
With 2025 on the horizon, it’s crucial to establish a presence in social commerce now to meet customers where they are and remain top of mind across the year. Check out our latest articles for more on how to maximize your brand’s social commerce potential:?
Teen Accounts on Instagram
Coegi’s social operations manager, Julia Read , discusses Meta's recent launch of Instagram teen accounts, introduced shortly after Australia's proposal for stricter social media age limits.?
These accounts aim to create a safer online environment for teens with controlled content exposure and privacy settings. This move is meant to address public and regulatory concerns regarding teen mental health impacts of social media.
? Stay in the Loop
How to Avoid the 7 Deadly Sins of Emotionless Ads: This article highlights the importance of emotional storytelling in advertising, explaining that brands can drive long-term growth, customer loyalty, and price resilience by avoiding common pitfalls of emotionless ads. Emphasizing authenticity and relatability can position brands in the consumer’s top-of-mind consideration set and inspire deeper connections than purely rational messaging.
Learning to Love and Let Go of Mix Modeling and Other Attribution Models: As marketers face mounting challenges with traditional attribution models, this article highlights the need to shift toward real-time, experimental approaches like A/B testing and geo-based incrementality, which can deliver more precise insights in a fragmented digital landscape.
Bluesky Reaches 13 Million Users, Announces Funding: Bluesky’s rapid user growth and new funding underscore the platform's potential to disrupt centralized social media by offering an alternative space amid dissatisfaction with X, drawing attention from both users and investors as interest in decentralized networks grows globally.