Emotion, reason and the ballot booth.

During the primary season, Sentient’s Proportion of Emotion model outperformed Real Clear Politics polling average in predicting the actual election outcome for 80% of the state primaries studied.

The key? We quantified the implicit emotional appeal of each candidate with Sentient Prime implicit research technology and combined that data with stated voter preference data for a more accurate view of ballot booth behavior. 

Combining System 1 (non-conscious and automatic) and System 2 (conscious and deliberate) voter sentiment is the future of political polling. And as we come into the final stretch of this election, we wanted to give you a peek into what that polling world may look like in a few years within a subconscious research study.

Click here for a quick 2 minute demo test that will first assess your conscious preferences, and then your implicit emotions, toward Trump and Hillary.

At the end you’ll be able to “click the green button” to get a window into your own subconscious. Before you click the button, be sure to ask yourself, "Do I really want to know?".