Emotion is Ready-to-Wear Autumn 2021 with Dries Van Noten

Fashion week is always the most awaited moment for Designers to display their latest collections in runway fashion shows to buyers and the media. It's time to influence trends for the current and upcoming seasons, but now more than ever it's time to stand out and give a message to the audience. Dries Van Noten, changed the rules of the game and delivered one of the fashion industry’s most intelligent and engaging fashion show. 

A magnificent performance where Fashion and contemporary dance were embracing a new way to interact with fashion.

It’s definitely a more reflective approach about how we introduce fashion rather than a ten-minutes-on-a-catwalk-then-off-to-the-next-show. Dries Van Noten challenged his performers to make the garments part of their dance and highlight the designer's pieces.

“The first word I said when we thought about the season was emotion,” said Van Noten. “I was thinking about Pedro Almodovar, the master of exaggerated emotions, and Pina Bausch’s choreography and Belgian contemporary dance. And all these theatres are empty, and all these dancers don’t know what to do. They need money. So let’s see if we can do a totality of emotion and movement and beauty and happiness and love and anger and fear. All those things have to be in the video and in the pictures.” So that’s how it started.