Emojis, GenZ Shopping, ChatGPT
Jamie Dunham
Brand Strategist | Marketing to Women Consultant & Speaker | Lipstick Economy Podcast & Red Letter Day Founder
Do you use emojis every day?
Today,?92% of people use emojis?across many different forms of digital communication including texts, social media, and even work emails.? Some Gen Z think that they are being rude if they don’t include an emoji in communication!
The usage of emojis increased 775% from 2019 to 2021. Instagram posts increase engagement by 48% when emojis are used.? Women are 16% more likely to use emojis than men. Women are more expressive in their communications and the shorthand of emojis seems to fit our fast-paced world.?
Emojis bring a touch humanity to our words.? They are like the human face and add a bit of happiness to our work. Also our brains process images 60K times faster than text.
According to?Emojipedia?? the top source for emoji news, the Rolling on the Floor Laughing emoji captured the World Emoji Lifetime Achievement Award in 2023.? It is the second most popular emoji behind the more straight-forward laughing/crying face.
The top ten include
3.????? Red Heart
4.????? Folded Hands
7.???? Sparkles
8.????? Fire
GenZ Shopping Inspiration Comes from Social
?Gen Z’s social media usage will outpace that of other generations over the next five years.? 33% of Gen Z-ers?have bought a product based on an influencer's recommendation in the past three months, showing the importance of social media on purchase habits.
?29% of Gen Z's are more likely to purchase from brands with a social media presence.? What are their sources of inspiration for purchases?
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Adam Sandler Summer Trending on TikTok?
Did you know the phrase “Adam Sandler Summer”?has 2.6 billion views?on TikTok. The viral song, the band Haim?uploaded, celebrates the idea of an Adam Sandler summer. “Shorts to your knees / big-*ass graphic tees / sneakers if you please / b*tches guaranteed.”?
?According to Bustle, Adam Sandler is the IT celebrity to teenagers.
He is the antithesis of the millennials.? He represents authenticity and chill. His ethos is do less, be comfortable and have a good time.? He hangs with other cool guys like Pete Davidson and is always ready for a good time. His fashion is no fashion. ?
OMG! ChatGPT Talked to Me!
OMG! OpenAI’s ChatGPT has a?voice now. In the next two weeks, the chatbot will offer five voice options to give spoken replies to queries. Spotify is using the voice technology to?translate?its celebrity podcasts into other languages in a way that mimics their voice. ChatGPT has also been trained to analyze and respond to images uploaded by users. The products will be available to OpenAI’s Plus and enterprise customers.?
One Practical Tip: Dan Pink Tells Us How to Motivate Ourselves to Do Something
Click here for Dan Pink’s tip on motivating ourselves to do something. It’s all in the difference between “I have to and I get to”.
?Don’t forget to listen to our new Lipstick Economy podcast dropping Monday, Oct. 2.
Click here to listen to our podcasts.