Emily Redfearn X Pic&sis - Animation project

It's been a busy couple of months here at Roar with some really exciting projects happening but one of the coolest collaborations deserves its very own newsletter to shout about it, this one coming in from our artist Emily Redfearn , who was commissioned to create this incredible animation for pic&sis to celebrate, educate and inform the masses about menstrual cups.

Watch the animation below and read the story of how we came together to create this animation for Pic&sis.?

pic&sis is a sister-run menstrual cup brand for women too frightened to use them! Using education, support and humour, we aim to debunk the myths surrounding menstrual cups, celebrate their amazing benefits and support women and girls to give them a try!

We wanted to create a bright, fun and informative animation that could share the multiple benefits of our Picmecup menstrual cup with audiences on social media.?

From the moment we saw Emily Redfearn cute characters and bold use of colour we knew she was absolutely perfect for the job. Our website imagery has an anthropomorphic aspect to it, with our menstrual cup shown relaxing on holiday and playing sport etc. and Emily's ability to add characterisation to objects made her the perfect choice for this project. Not only did she completely understand our aims for the project and deliver an animation that exceeded our expectations, but her support and positivity throughout the project made it an absolute pleasure to work with her. Our hope is that Emily's gorgeous, animated menstrual cup character will attract more women and girls to learn the truth behind this period care alternative and feel a little less scared to try one.

Most people who switch to menstrual cups do so because their sister (in my case) or best friend or woman-they-are-sitting-next-to-at-a-wedding suggests it because they have tried one and love it. As total menstrual cup converts – mainly for their convenience, comfort and cost-effectiveness (with the added benefit of being a little kinder to the planet) – We launched Pic&sis to replicate these conversations. From our bright, colourful packaging to our tongue-in-cheek social media posts, our brand is designed to make our customers feel like our best friend or sister, supporting them to make a switch if they want to and being honest that this small change won't 'save the planet' but will make their period a little easier each month!

In Emily's words: "It was a joy to work on this project. Promoting period positivity and alternative eco and cost friendly options is something I am extremely passionate about, it is very sad there is such a stigma around this topic so it was such a dream to bring their ethos to life! The products that require a little more explanation and understanding are the best subjects for animation pieces as they are so much more captivating to watch and learn from.”

The Picmecup menstrual cup is available on our website in 3 sizes:

?Extra small - recommended for teenagers

Small - recommended for women between 20 and 30 years old who have not given birth vaginally

Large - recommended for women over 30 years old or who have given birth vaginally, regardless of age

If you are interested in learning more about Pic&sis, menstrual cups, or working with the team please make sure to contact Ruth & Sally here.??

Want Emily to create something equally as amazing? Send us an email!

Want to chat with one of our agents about our artists, a project, or just want to say hello? You can find all our contact details on the website, or alternatively, please send us an email: [email protected] and we'll get back to you as soon as possible.?