EMI: Investment, NOT COST

Have you ever wondered why giants like Flipkart are suddenly putting EMIs at the forefront of their business models? It's not because they want to - it's because they have to. The writing is on the wall: EMIs are the future of e-commerce.

The END of discounts

For a long time, the industry relied on discounts to lure customers. It's the easy way, but at what cost? Major players are realising that deep discounts on prepaid methods are cannibalising profits without creating long-term value.

But EMIs are different. They're not an expense; they're an investment with extraordinary ROI. By emphasising EMI options over price tags, Flipkart is effectively steering the customer journey toward a more profitable outcome—for both the consumer and the platform.

Who is it for?

EMIs don't just serve the customer; they serve a demographic. While the affluent may overlook EMIs,? the aspirational middle class sees it as an opportunity. This is transparent, differential pricing at its most brilliant.

If you aren't aligning with this shift, you're not merely missing out on 15-20% of sales. You're missing out on shaping the future of e-commerce.

Interested in keeping up with the shifts in e-commerce payment methods?

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