Emerging Trends in Marketing that are shaping the role of a Chief Marketing Officer

Here are some of the emerging trends that are shaping the role of the CMO in 2023:

• The rise of artificial intelligence (AI) and machine learning (ML). AI and ML are transforming the way that CMOs do business. CMOs are using AI and ML to personalize customer experiences, automate marketing tasks, and make better decisions about their marketing investments.
• The growth of e-commerce. E-commerce is now a major channel for many businesses. CMOs need to develop marketing strategies that are tailored to the unique needs of e-commerce customers.
• The increasing importance of customer experience. Customers today expect a seamless and personalized experience across all channels. CMOs need to focus on creating a customer-centric marketing strategy that delivers a great customer experience at every touchpoint.
• The need for agility and adaptability. The business world is changing at a rapid pace. CMOs need to be agile and adaptable in order to keep up with the latest trends and technologies. They also need to be able to quickly pivot their marketing strategies in response to changing market conditions.

Overall, the role of the CMO in 2023 is more complex and demanding than ever before. However, it is also a more rewarding role. CMOs who can successfully navigate the changing landscape and deliver results will be in high demand.

Top 3 Trends in marketing according to HubSpot:

Video marketers will keep content short.

Short-form video has taken the marketing world by storm, and we predict it will carry over in 2023. A staggering 90% of marketers using short-form video will increase or maintain their investment next year, and 1 in 5 marketers plan to leverage short-form video for the first time in 2023.

Social media will become a customer service tool.

Leveraging social media as a customer service tool is relatively new, but this trend is quickly gaining steam. So much so, more than a quarter of marketers use direct messages (DM's) to offer customer support, and 15% of marketers plan to try it for the first time in 2023.

It's no coincidence that this trend is emerging at a time when many social media platforms — namely Instagram and Facebook — are expanding their e-commerce capabilities. For this reason, providing customer service on these platforms will become even more crucial."

Marketers will embrace data with infographics.

If a picture paints a thousand words, infographics could paint at least double. Infographics not only have the shareability and visual appeal of a nice photo — but they're also packed with helpful data and informative information.

This makes them incredibly engaging to web visitors and social media audiences alike. Based on marketers who regularly use infographics in their content strategy, 56% say they are their most effective content type

Next week, we look at the Best CMO's in the World based on Global awards and in depth research.