Emerging Trends and Global Discussions in the Digital Printing Packaging Industry: 2024 Insights

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In 2024, The digital printing packaging industry is experiencing a surge of innovation and dynamic global discussions, propelled by advancements in technology and shifting consumer preferences. One of the most prominent trends is the growing demand for personalized and short-run packaging solutions, enabled by the flexibility and speed of digital printing. Brands are leveraging these capabilities to create customized packaging that enhances consumer engagement and brand loyalty. Additionally, the industry is witnessing significant improvements in print quality and color accuracy, driven by innovations in ink formulations and digital printing technologies. Sustainability is a central theme, with an increasing focus on eco-friendly inks and substrates, as well as reducing waste through just-in-time production and minimal inventory requirements. Globally, discussions are centered around the integration of digital printing with smart packaging technologies, such as QR codes and augmented reality, which provide interactive and traceable consumer experiences. Regulatory frameworks are also evolving to address the unique challenges and opportunities presented by digital printing in packaging, including the need for standardization and compliance with environmental regulations. As these trends and discussions unfold, the digital printing packaging industry is set to revolutionize how brands connect with consumers, offering innovative, sustainable, and highly customized packaging solutions.

As per the recently published report by MarketsandMarkets?, The "Digital Printing Packaging Industry by Printing Inks (Solvent-based, UV-based, Aqueous), Printing Technology, Format, Packaging Type (Corrugated, Folding cartons, Flexible Packaging, Labels), End-use Industry and Region - Global Forecast to 2027", size is projected to grow from USD 29.4 billion in 2022 to USD 45.1 billion by 2027, at a CAGR of 8.9% from 2022 to 2027. Digital printing is an ideal method of producing short- to medium-run printing jobs in more effective ways than traditional print. It is cost-effective and has a quicker turnaround time. Another advantage is that it does not require the printing plate to be changed, and it produces images of higher quality.

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Browse 613 Market data Tables, 50 Figures, 396 Pages and in-depth TOC on "Digital Printing Packaging Market - Global Forecast to 2027”

This report also provides a comprehensive analysis of the companies listed below:

The digital printing packaging market comprises major solution providers, Huhtamaki (Finland), Constantia Flexibles (Austria), Quad/Graphics, Inc. (US), THIMM The Highpack Group (Germany), Printpack (US), DS Smith (UK), Smurfit Kappa (Ireland), Krones AG (Germany), CCL Industries Inc. (Canada) and ePac Holdings, LLC. (US) among others.

Merger & acquisitions, investments & expansions, partnerships & collaborations, and new product developments are some of the major strategies adopted by these key players to enhance their positions in the digital printing packaging market.

Recent Developments in Digital Printing Packaging Market Industry

1. In April 2022, THIMM has developed a snack box packaging solution for the safe and sustainable transportation of baguettes, burgers, etc.
2. In February 2022, Smurfit Kappa invested significantly in its new Design2Market Factory, a one-of-a-kind facility that enables a quick and seamless development process from packaging design to market launch. The investment, which includes a digital printer and die cutter, enables rapid prototyping for pilot production, as well as industry-leading packaging performance analysis and field lab facilities, all under one roof.
3. In January 2022, McGavigan Holdings Ltd., a leading supplier of in-mold decorated components for automotive interiors, has been acquired by CCL Industries Inc. McGavigan serves its global automotive customers from a long-established manufacturing plant in the UK and a recently completed, wholly owned greenfield facility in China, where a majority of its operations are based. State-of-the-art clean rooms with technical screen printing, high precision forming, injection molding, and automation technologies are among the capabilities.
4. In January 2022, in close collaboration with the independent Packaging Consultant Juozas Baranauskas, Smurfit Kappa developed a new, entirely sustainable packaging solution for fast food. The Twin Kraft Grease Guard MB12 packaging solution, developed for Lithuanian fast-food restaurant Fresh Post, is part of Smurfit Kappa's rapidly expanding Better Planet Packaging portfolio which provides sustainable alternatives to existing single-use plastic solutions.

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DS Smith is a global leader in customer-specific packaging with an emphasis on cutting-edge packaging design and local service close to customer facilities. DS Smith meets every market requirement with a product portfolio that includes transit packaging, consumer packaging, displays and promotional packaging, customized protective packaging, and industrial packaging. The company offers packaging solutions, paper products, and recycling services for industries such as food & drink, consumer goods, industrial, e-commerce & e-retail, and converters. DS Smith operates in over 30 countries. It offers packaging solutions in North America, Europe, and Asia Pacific. The company follows a circular business model.

Smurfit Kappa is Europe leading manufacturer of corrugated packaging, containerboard, and bag in box. It is the only pan-South American manufacturer of corrugated and containerboard packaging. The company operates in 36 countries, has 242 packaging conversion plants, 34 paper mills, 46 recycling plants and wood procurement, and 34 other production facilities. It provides packaging of 11.7 billion m2 per year. Smurfit Kappa has 350 production sites worldwide, with locations in 23 European countries and 13 American countries. Smurfit Kappa is a member of the FTSE 100.

CCL Industries is the worlds largest label company and a global specialty packaging pioneer. The company has 204 manufacturing facilities across 43 countries on six continents. CCL is the worlds largest converter of pressure-sensitive and specialty extruded film materials for decorative, instructional, functional, and security applications for government institutions and large global customers in the consumer packaging, healthcare and chemicals, consumer electronic devices, and automotive markets. Extruded and laminated plastic tubes, aluminum aerosols and specialty bottles, folded instructional leaflets, precision decorated and die cut components, electronic displays, polymer bank note substrates, and other complementary products and services are sold concurrently to specific end-use markets.

Flexible packaging is the second largest packaging type in digital printing packaging market. Flexible packaging is made from a wide range of flexible materials such as plastic, acetate film, foil, brown paper, and others, which have the ability to change shape under pressure. The demand for flexible packaging is likely to grow as a result of its high barrier-resistance properties and the ability to enhance package design. Digital printing has been gaining traction in the flexible packaging market for reasons such as availability of shorter print runs, high print quality, and versatility of printing on various substrates.

The pharmaceuticals and healthcare segment is the fastest growing segment the digital printing packaging market, with a CAGR of 10.68% in terms of value, in 2021. The packaging quality of pharmaceutical products plays a vital role in ensuring their protection. Healthcare products, which include pharmaceutical and medical products, are required to be protected from external conditions, such as light, moisture, contamination, and physical damage, as these factors can alter the quality of the products. The packaging quality of healthcare products plays a vital role in ensuring their protection. The pharmaceutical industry needs devices that come in a variety of distinctive shapes and sizes, depending on their purpose.

Extensive R&D has resulted in the advent of new technologies in digital printing. An increase in the level of consumer awareness regarding biodegradable and sustainable packaging plays a vital role in creating opportunities for manufacturers to develop biodegradable solutions in digital printing. Technological advancements in the printing industry have resulted in new and advanced printing technologies such as three-dimensional printing and hybrid printing. Three-dimensional printing enables realistic and effective printing on the packaging.

The North American market comprises the US, Canada, and Mexico. The US accounted for the largest share of the digital printing packaging market in North America in 2021 in terms of value. The market in this region is majorly driven by technological advancements in the packaging industry. Demand for digital printing packaging is expected to be driven by factors such as increasing sales of consumer durables, high disposable income, increasing demand for packaged foods, and demographic changes.

The North American market comprises the US, Canada, and Mexico. The US accounted for the largest share of the digital printing packaging market in North America in 2021 in terms of value. The market in this region is majorly driven by technological advancements in the packaging industry. Demand for digital printing packaging is expected to be driven by factors such as increasing sales of consumer durables, high disposable income, increasing demand for packaged foods, and demographic changes.

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