Emerging Trends in Emotional and Cognitive Health for Supplement Manufacturers

The Importance of Emotional Wellbeing

Emotional wellbeing is essential as it influences how we think, feel, and act, affecting our ability to handle stress, relate to others, and make decisions. Poor emotional health can lead to anxiety, depression, and chronic stress, which weaken the immune system and increase the risk of illnesses.1 In fact, 93% of global consumers believe emotional health is just as important as physical health.2

The Rise of Dietary Supplements for Emotional Wellness

The trend in dietary supplements for emotional wellness goes beyond addressing mental health issues; it’s about enhancing overall quality of life. Supplements that support mental clarity, focus, and emotional balance can help individuals perform better in their daily activities, improve their relationships, and increase their overall sense of wellbeing. This holistic approach to health is gaining popularity as people recognize the interconnectedness of mind and body.

Cognitive and Emotional Wellbeing (CEW) as a Priority

CEW has become a top priority for many consumers, influencing their choices in dietary supplements and reflecting a broader shift towards holistic health. As consumers become more educated about the impact of nutrition on mental health, the demand for scientifically validated, natural, and effective supplements will continue to grow. Brands that can innovate and adapt to these trends while maintaining transparency and sustainability are likely to thrive in this dynamic market.

Key Boosters for CEW

• Aging Population:?The growing interest in supplements that support brain health and cognitive function is driven by an aging population and the increasing prevalence of cognitive decline and neurodegenerative diseases. For example, dementia prevalence is expected to grow by more than 40% by the end of the decade.3 In the US alone, more than 10,000 consumers on average are turning 65 years old each day, with 2024 set to be a record year with 4.1 million US consumers reaching this milestone.4 This trend will remain constant for the next five years.
• Modern Life Pressures: The increasing pressures of modern life have heightened the focus on emotional wellbeing and stress management. Younger adults are particularly likely to lack satisfaction with their emotional wellness. The stigma around emotional wellness is decreasing, creating opportunities for products that manage anxiety or stress. From a product development perspective, “comfort” is more important than “modernization” when addressing emotional wellness. Brands should encourage consumers to switch off and re-prioritize what’s most important to them. For example, 35% of consumers say natural ingredients are a key product characteristic that makes them “feel well”.5

Interconnected Health Areas

CEW intertwines with other health areas such as Sleep, Energy, and Digestive Health. Consumers are now looking for supplement solutions offering multiple benefits, making it key for brand owners to propose solutions that relate to these needs. Emerging research highlights the significant role of the gut microbiome in mental health. The gut-brain axis, a bidirectional communication system between the gut and the brain, is crucial for cognitive and emotional wellbeing. Healthy sleep is essential to replenish energy levels and face the next day’s challenges, serving as a pillar for individual emotional wellness.

Conclusion

The emphasis on emotional wellbeing in the dietary supplement industry highlights a significant shift towards a more comprehensive approach to health. By addressing both physical and emotional needs, these supplements offer a valuable tool for individuals seeking to improve their overall quality of life. As the market continues to evolve, we can expect to see even more innovative products aimed at supporting emotional wellness, helping people navigate the complexities of modern life with greater ease and resilience.

At Kemin, we are committed to supporting the evolving needs of consumers by providing high-quality ingredients that enhance cognitive and emotional wellbeing. Our scientifically validated, natural ingredients are designed to help you create innovative supplements that meet the growing demand for holistic health solutions. Partner with us to develop products that not only improve mental clarity, focus, and emotional balance but also contribute to overall quality of life. Let’s work together to lead the way in the dynamic market of cognitive and emotional health supplements.

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References:

1. Stewart-Brown S. Emotional wellbeing and its relation to health. Physical disease may well result from emotional distress. BMJ. 1998 Dec 12;317(7173):1608-9. Doi: 10.1136/bmj.317.7173.1608. PMID: 9848897; PMCID: PMC1114432.
2. FMCG Gurus Emotional Health Survey 2024
3. Ruiz-Garcia, Ramiro. (2023). The growing evidence of neurodegenerative diseases risk factors.?Revista mexicana de neurociencia,?24(1), 1-2. Epub 25 de enero de 2023.https://doi.org/10.24875/rmn.m22000093
4. https://www.protectedincome.org/alliance-research/
5. 2025 trends (Innova Lifestyle & Attitudes survey 2024)