Emergency Contacts Are Just Ordinary Girls
A bit of the internet:
My Emergency Contact | TikTok is serving up the most wholesome chaos with the Emergency Contact trend, and people are loving every second of it. Users are sharing the goofiest, most unhinged moments from their loved ones—all set to the nostalgic anthem Ordinary Girl by Hannah Montana. It’s the perfect dose of serotonin and a much-needed cleanse for your feed. ????
The Devil Couldn't Reach Me | People are sharing the things they hate the most, saying that even though the devil couldn’t reach them, he sent something just as bad. And let’s be honest, having friends with no sense of urgency or falling in love with a man that has the taste buds of a 5 year old, is like living in your own personal hell.
WikiTok | Imagine tweeting about a project and then seeing a developer bring that idea to life. Well, that happened to Tyler Angert when he tweeted, “insane project idea: all of Wikipedia on a single, scrollable page.” A few weeks later, developer Isaac Gemal made it real. Introducing WikiTok, an algorithm-free way to explore Wikipedia by swiping through random articles.
What brands are up to:
DrumsTickTok | Drumstick wasn’t in the Super Bowl this year, but that didn’t stop their “leaked commercial” from getting out. The spot features a human-like wolf and its undeniable love for the ice cream treat. The comment section is eating it up, with users saying things like “Thank you for getting weird for us” and “This ad worked on me I fear.” And don’t worry—Drumstick did pitch the concept to upper management, so we might just see it hit the big screen soon. ????
Reformation Has A Boyfriend | Reformation hard launched their new "boyfriend" on Instagram this week—none other than the newly tattoo-less Pete Davidson. The women’s clothing brand teased the collaboration with a playful video, changing their bio to a cryptic message: "we got a boyfriend ???? 2.11." This led to the release of a campaign video featuring Pete as Reformation’s official boyfriend. To keep the excitement going, they dropped an extended version of the video on their close friends story. Along with the announcement, Reformation also launched a couple of men’s pieces, including a sweatshirt and boxer briefs—just in time for Valentine’s Day.
Team Speed vs Team Kai | I don't need to ask if you watched the Big Game Sunday, but did you catch the Super Bowl LIX Flag Football Game on YouTube last weekend? During Super Bowl weekend, the NFL hosted a flag football game between two teams led by streamers Speed and Kai Cenat. This move signals not just an effort to attract younger audiences but also a commitment to increasing visibility for flag football. The NFL’s Super Bowl spot this year focused on pushing for girls' flag football as it continues to gain recognition in schools across the country.
Protein Culture | Sweetgreen took a stand against gym culture with a recent Instagram post encouraging people to “shake this”—referring to their fresh salads—and “not that”—referring to protein shakes. The message encouraged customers to get their protein from Sweetgreen bowls instead of relying on supplements.
Chili’s Does It Again | What a week for Chili’s it’s been! First, they’re making a 15-minute Lifetime movie called, l’ll Be Home for National Margarita Day. It follows Maria Menounos character as she ditches city life for her hometown Chili’s, just in time for National Margarita Day and a run-in with her ex, played by Taye Diggs. Additionally, they dropped a country music video to celebrate its rebranded Presidente Margarita and NASCAR partnership, featuring a fictional driver-turned-country singer, Ty Blackwood.
Collabs of the Week | Highlighting some brand collaborations we saw this week:
Platform News:
Instagram Updates:
TikTok Updates:
Buzzfeed Updates:
Extra Credit Scrolling: