The Emergence of Business Influencers in Vietnam

Last month marked a milestone for Top One Studio, a subsidiary of T&A Ogilvy, the strategic communications agency I founded. Top One Studio became the exclusive strategic partner of SpaceSpeakers Label! This collaboration is the first time top entertainment stars Touliver, Binz, and SOOBIN have partnered with a professional creative consulting and celebrity marketing agency in Vietnam.

Top One Studio will be the exclusive partner of SpaceSpeakers Label for over 40 clients and 100 brands managed by Ogilvy in the Vietnamese market. Together, they'll work on innovative entertainment and commercial projects, including music campaigns and influencer marketing programs. They'll also launch annual community programs, setting a new standard in entertainment marketing.

But influencers aren't just in the entertainment industry anymore.

In Vietnam's rapidly evolving business landscape, companies and leaders struggle to stand out and drive economic growth. Many businesses miss opportunities to leverage strategic leadership and influencer marketing to enhance their market presence and impact.

Without strong, visionary leaders who can navigate digital transformation and foster innovation, businesses risk falling behind in a competitive market. The absence of influential business figures hampers their ability to inspire trust, build strategic partnerships, and drive long-term success.

Now, let me introduce you to my close friend, Mr. Hoang Nam Tien, whose journey exemplifies the rise of Business Influencers (BIs) in Vietnam. Born in 1969, Tien joined FPT in 1993 after graduating in Information Technology from Hanoi University of Science and Technology. His career reflects Vietnam's dynamic and rapidly evolving business environment.

Tien’s tenure at FPT is a testament to the power of visionary leadership. Under his guidance, FPT Software achieved a growth rate of over 30% annually, becoming one of the 500 largest software companies globally. His strategic vision and ability to turn challenges into opportunities have propelled both him and FPT to new heights.

During the COVID-19 pandemic, Tien mastered digital transformation, connecting with audiences across the globe and becoming a new-age influencer. His digital presence and innovative approach have set a benchmark for other leaders.

Tien’s story illustrates how becoming a Business Influencer can transform not only individual careers but also the broader business landscape in Vietnam. His influence extends beyond business, fostering a culture of innovation and entrepreneurship among Vietnam’s youthful population.

Benefits of Becoming a Business Influencer in Vietnam:

1. Enhanced Trust and Credibility: Tien’s focus on community engagement and social responsibility has built a loyal following and strong business ties.
2. Increased Business Opportunities: His effective networking has opened doors to new ventures and strategic partnerships.
3. Market Influence and Expansion: Tien’s endorsements and strategic decisions have swayed public perception, driving consumer decisions and market share growth.
4. Visibility and Reach: His robust online presence connects him with a global audience, reinforcing his influence and leadership.
5. Personal and Professional Growth: Continuous learning and mentoring the next generation of leaders enhance his personal fulfillment and contribute to a skilled workforce.
6. Competitive Advantage: Tien’s unique personal brand, emphasizing community engagement, sets him apart in a competitive market.
7. Social and Cultural Impact: His involvement in CSR activities aligns his brand with social causes, promoting entrepreneurship, innovation, and ethical practices.

To harness the power of Business Influencers like Tien, companies must invest in leadership development and strategic marketing. Emphasizing digital transformation, community engagement, and innovation can position businesses to thrive in Vietnam’s vibrant economy.

For businesses and aspiring leaders looking to make a significant impact, following Tien’s example provides a roadmap to success. Embrace the role of a Business Influencer, foster strong community ties, leverage digital platforms, and prioritize continuous growth and innovation.

Contact our Business Influencers Practice at MVV SNP to learn how you can drive your business forward and make a lasting impact in Vietnam’s dynamic market.

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