Emerge Strong!
Kyra Rénel (Hardwick), MBA
Strategic Organizational Development | Training & Development | Operations Mgt | Strategic Planning | Tech | Health Care Services| Small Business/Supplier Development | Smart CEO Founder| Non Profit Leader 10KSB Alumni
What is it that business owners are most concerned with in uncertainty? The unknown, and if they have enough capital to make the unknown a little more stable. With the prices of major commodities plummeting and the stock market on an obvious and unpredictable yoyo, the baseline for stability is difficult to find. There are several things that are exposed during a crisis both personally and professionally. If you are committed to being “Leader Enough” to recognize your gaps and seek solutions to fill them then you are the kind of leader that I want to go into growth and scaling with. Yes, I said growth. The emergence from a crisis always yields unlikely success stories, and plenty of tragedies as well. However, we know that in order to generate the momentum you must focus on what is going right and what is positive. That's what pulls you forward and into action. Creativity thrives in clear spaces of hope and possibility. Now you can leverage what you have, design what you need, and successfully implement.
Yes, it will take time, yes, it will require planning, yes, you may have to access your relationships, yes, you may feel vulnerable expressing a need or requesting support. But here is the most important consideration you can make, I am going to emerge strong, what support do I need? If you’re asking this question, it’s likely your turn to pivot. A pivot means to focus and work in every sense of the word. Industries pivot constantly, when oil prices drop, auto manufacturers emphasize fuel-efficient trucks and SUVs that will always consume more fuel unless it is a hybrid or electric. That up-tick impacts their production, sales, supply chain, and other supporting industries, they eat well. Consider your pivot just as impactful. A huge threat to small-midsize businesses, greater than the state of the economic market is the mindset of the leader. Business, as usual, is no longer “usual” and your ability to adopt the spirit of agility will prove to take you the absolute distance.
There is no recession, crisis, pandemic, or weatherproof industry. The truth is that what impacts one industry this time may cause another to rise. That is really determined by what drives our behaviors, the behaviors of consumers. It will vary every time. What we have determined is that the online health and beauty markets have the ability to really thrive as people seek to preserve themselves. However, if we crunch the numbers, we may find that the virtual and brick and mortar sales including memberships actually net/net each other, so the appearance of gain may actually balance out. The question is are you operating in both spaces and can you leverage the behaviors of your consumers and maintain loyalty? That is the leverage you hear people speak of. There is no business or industry that is simply untouchable. This is about pure vision, planning, and the ability to pivot quickly to adjust and capture your market. The likelihood that you are ready is solidified by the prework that your organization has done and the agility that your team has to rapidly respond. This goes beyond an emergency response plan, a calling tree, and remote work assignments.
Although those are included, your ability to respond is all about your foresight to plan and implement an innovative future work plan. A plan aligned with your equally progressive business model. A bit more fluid than what most businesses are accustomed to and certainly a challenge to a structured, rigid leader. If nothing else a global-shutdown has caused the most effective and innovative leaders to become more effective and much more innovative. Businesses now know that they can do more with less, Successfully mobilize a workforce (even if it hurt a little bit), identify essential workforce, rely on productivity reporting (actually reviewing the reports), create flexible scheduling, leverage software, and automation tools. Additionally, increasing their humanistic approach to business, social-emotional sensitivity, tap into multiple tiers of their employee benefits and reset very quickly when emotional intelligence has declined. The aforementioned areas are all pointing inward at the organization. We have not discussed the external benefits. The customer participating in the same global crisis has the benefit of your agility to gain. That is the real win! Pivoting and increasing your organization's value in the eyes of the customer.
Now is the time to assess what has been done really well and what must change immediately. Organizations, entire industries in fact have proven that it no longer takes two weeks to implement change. It may take a bit longer to engage the stakeholders and work out the kinks, but to change, not so much. So how do you get in front and remain in the first position? That’s where a firm like The Kyra Company, LLC with a team of executive-level consultants skilled in every primary aspect of business operations, human resources, talent management, leadership development, change management, government certification, non-profit development, nonprofit board design and development, contract and proposal development, employee engagement, sales and marketing, community partnership development, finance, automation, training and development, curriculum development, lean process management, communications, legal, franchising and most critical to the pivot, business strategy and implementation show up and deliver an invaluable solution to your organization, We have leveraged our strengths and service methods for a strong emergence and it was less about capital and much more about strategy, team development, and establishing clarity in our service delivery model. That is how a boutique consulting firm can emerge capitalizing on the benefits of talent optimization and design thinking. Our collaborative partnerships and joint ventures have allowed The Kyra Company, LLC to pivot. Small to Mid-Size Organizations face a unique set of challenges, more capital and sophisticated technology may not be the immediate answer. In order to determine if you need a band-aid or a bandage the site of the contusion must be evaluated by the experts
Say it with me, no more patches on true profit leaks. Leaks require a seal, a solid solution that addresses the root cause. If you are thinking about your profit leaks, blind spots and missed market opportunities in addition to the fact that you need to diversify your service delivery methods, manager your monthly cash-flow with rigger and develop an operational accountability system that allows you to see each level of your operation without the consternation of ineffective communication and unproductive meetings, then you are on target. This article has been an incredible read for you to plug into. Consider this time well spent, now it’s time to take action.
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