Embracing your invisible fans
Anita Popat
Marketing Strategy for introverted service providers. Attract dream clients with a quietly confident marketing rhythm and content that oozes YOU.
Feeling a bit discouraged by the seemingly low engagement on your posts??
Let's zoom out for a moment and think about the bigger picture.
Your perfect client, who truly resonates with you, is out there quietly consuming your content, without feeling the need to announce it to the world.
Picture this:
?? They read your latest post while sipping their morning coffee, for?a brief moment of inspiration before the day unfolds.
?? The Amazon delivery interrupts them?as they're engrossed?in your insights.?
?? They’re jumped on by cat/dog/kids causing them to stop mid-scroll.
?? Sitting in the car, they steal a moment to browse through your updates before the chaos of the day takes over.
?? Or perhaps, they delved into your content whilst stealing a moment of peace and the?kettle just boiled.
The truth is, engagement isn't always loud and immediate.
It's this quiet impact that truly matters.
As a fellow introvert, you understand the beauty of deep connections.
Your perfect people may not always engage outwardly, but they're absorbing your content in a way that's meaningful to them.?
They're waiting for the right moment, the moment when they feel the need to reach out, to connect, to let you know that your words have made a difference.
So keep showing up, even when you think no one's watching.
Your introverted magic lies in the sincerity of your message, the authenticity you bring to your work, and the quiet ripple effect you're creating.?
Remember, you just never know who's quietly following your journey.
Here's to embracing the power of subtle connections and finding strength in our introverted ways.
Here's a little secret: 90% of my clients have been invisible fans, so keep going — they're there, listening, and waiting for the right moment to connect.
"Always be generous with your encouraging words. You may find they will inspire others to be the best they can be."
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New here?
Hey ???? I'm Anita, I help introverts in business build social media strategies with content that feels comfy and gets clients without changing who you are. If you like what you see, let's connect.
P.S. here are 3 ways?to work with me this month:
1.?Voxer Day?- for support, ideas and accountability in the moment walkie-talkie style - a super introvert-friendly way to get some coaching.?I'm offering them for?only ￡97 throughout August?-?book yours here. (or DM me for more info)
2.?Content Collab Session 24th August?- map out a month's worth of strategic?content ideas with my super simple?P Squared Framework and other biz owners in the room.?Book your place?here.
3.?Silent Storm?- my signature programme to help you create a social media strategy that gets clients without changing who you are.?More info here.
Empowering professionals to break their Imposter Cycle so they can thrive at work and home
1 年This is a really useful reminder to keep going - a lot of the topics psychologists talk about in social media may not the posts that people want to like as it’s an obvious sign to others that the topic is relevant somehow… the personal issues covered in posts are exactly that for a lot of people -personal and hidden… but for psychologists who are struggling with this social media game it can be disheartening to post and not get much interaction… but this post of a valuable reminder to keep going. I had a completely new person to me post such a lovely review about my posts this week that it literally took me a few minutes to process…people are watching and those who are benefitting will keep accessing the content and information … loving your work Anita - don’t stop x
Step by step guidance for your small business on LinkedIn?. Founding member of the Espresso+ community. Master's Degree in Information Technology and business administration. Mostly harmless.
1 年Anita Popat, a few years ago I got an invitation from a member of one of my LinkedIn Groups. In the personalized invite she wrote (in danish) "I have been a member of your group for some months now. I want to let you know how much I appreciate your knowledge sharing in the group even though I never interact with your posts. Would you like to connect?" (translated from danish) Content with very few views may never lead to new customers, but there is indeed potential clients among the silent readers - or fans as you name them ??
Partnering with finance professionals and their teams to navigate change with confidence | Leadership Coach (ICF Accredited) | Mentor | Change Delivery
1 年I've found this so much lately. I think no one is seeing what I'm doing but when I've spoken to people they've been telling me what they've seen.
Interim Internal Comms Consultant & Copywriter | Supercharging communications for comms teams and business founders | ?? Co-founder of The Courageous Collective podcast
1 年Needed this reminder today Anita! Thank you for sharing ??
Helping you escape your corporate life and create a life you love | Ex-solicitor (25+ years)| 1:1 Kickstart Retreat ￡750 | 3-month 1:1 programme ￡2,000 | Power Hour ￡250
1 年Really helpful reminder, thanks Anita ??