Embracing the Video Revolution

Confession: When I started podcasting in September 2021, I thought audio is the future. Fast forward to 2024 and 70% of the content we dish out for our clients are videos. It's evident (to us at least) that videos are shaping the future of content consumption. We can now guarantee that it's a fundamental shift in how we communicate, engage and connect with our audiences.

It was TikTok which started this trend, with Meta quick to follow. While LinkedIn also had been pushing videos for quite a while now, it was this article that this needs to be this week's topic.

Our first video podcast on Brain Box was Episode 60 (would be dropping 87th next week) & the viewership is for all to see. Our YouTube channel has crossed 500 viewers virtually on it's own (we don't focus on the key items like thumbnail creation etc) since we prefer to own channels, rather than rent. So here are the practical reasons why this is happening:

The Power of Visual Storytelling

Videos have a unique ability to convey complex messages in a concise and engaging manner. Through visual storytelling, brands can evoke emotions, build trust, and leave a lasting impact on viewers. In a world inundated with information, videos stand out as a powerful tool to capture attention and drive meaningful engagement.

Enhanced Engagement and Reach

Studies show that videos generate higher engagement rates compared to other forms of content. Whether it's on social media, websites, or email campaigns, videos have the potential to increase click-through rates, shares, and overall interaction with your audience. Moreover, with the rise of video-sharing platforms like YouTube and TikTok, the reach and virality of video content are unparalleled.

Personalization and Authenticity

Videos offer a unique opportunity for people or brands to showcase their personality, values, and culture. By humanizing your brand through video content, you can establish a genuine connection with your audience. Videos enable you to create authentic and relatable experiences that resonate with viewers.

SEO Benefits and Increased Conversions

Search engines favour video content, making it easier for your brand to rank higher in search results. By incorporating videos into your marketing strategy, you can improve your SEO efforts and drive more organic traffic to your website. Some of the startups that we work with, have seen videos that we are creating for them increase their conversion rates, with consumers being more likely to make a purchase after watching a product video.

In conclusion, videos are not just the future; they are the present. By incorporating video content into your marketing strategy, you can unlock new opportunities for growth, engagement, and success. So, let's embrace the video revolution and harness the power of visual storytelling to connect with our audiences in a meaningful and impactful way.

Our revamped Brain Box website is now live. Please do share your feedback.

If you've missed my posts for the week, here are the most popular ones:

1. Myths around viral marketing
2. Myths around terrorism
3. Why it's important to be "you" while building your personal brand
4. Why Sales, Marketing & Branding all have to happen simultaneously.
5. Pallavi Jha , MD of Dale Carnegie India snippet talks about "How leadership has changed over the past 2 decades" (Case in point for the newsletter)

Oh.. and I'm a LinkedIn Top Voice for a third time :)

We at Brain Box Catalysts have two verticals. The first is "Media & Distribution" which is responsible for handling our award-winning podcast & Founder branding or Personal Branding. Our clients include Fortune 500 CEOs by leveraging our content-first approach. The "Growth" vertical helps startups with their growth strategy (GTM, sales & marketing) and fund raising.

Our co-founder, Arpita Bose also drives WellnessFusion which is into holistic wellness. She's a certified yoga instructor & a certified nutritionist from Stanford University. She has 100+ clients across India & Middle East.