Embracing Sustainability: Vienna's Strategy for a Sustainable Visitor Economy

Vienna's Commitment to Sustainability

In Vienna, sustainability is not just a buzzword; it's a fundamental principle that shapes the city's visitor economy. The Vienna Tourist Board is dedicated to environmental, economic, and social sustainability to ensure a prosperous future for both residents and visitors. This commitment is embedded in the Strategy for a Sustainable Visitor Economy in Vienna, which was first published in 2019 and has since evolved to address global and local challenges.

A Holistic Approach to Tourism

The Vienna Visitor Economy Strategy sets the framework for sustainable tourism, focusing on enhancing the quality of life for residents and visitors alike. The strategy goes beyond traditional economic growth and job creation, emphasizing the importance of sustainability in all aspects of tourism development. This approach ensures that the benefits of tourism are shared widely, contributing to the city's prosperity and competitiveness.

Key Initiatives and Goals

Vienna has implemented several initiatives to support its sustainability goals:

• Reducing Emissions: Encouraging visitors from nearby countries to use low-emission transportation and extending their stay to reduce average greenhouse gas emissions per guest.
• Sustainable Consumption: Promoting the use of local products and reducing single-use plastics and food waste in the tourism sector.
• Economic Growth: Generating year-round job opportunities and increasing value creation through sustainable tourism practices.
• Social Responsibility: Ensuring fair wages, job security, and continued training for employees in the tourism sector. Promoting diversity, equity, and inclusion in all aspects of tourism.

Looking Ahead

Vienna is committed to high-quality and sustainable growth. By 2025, the city aims to increase value creation from tourism, maintain high visitor satisfaction, and ensure that tourism continues to be a positive force for residents. The Vienna Tourist Board's mission statement reflects this dedication, emphasizing the importance of sustainability in all areas of its work and supporting stakeholders in their sustainable efforts.

For more information on Vienna's sustainability initiatives and to download the full strategy document, visit our website.

Join us in celebrating a sustainable future for Vienna’s visitor economy! ????