Embracing the Power of Owned and Operated (O&O) Streaming Services

In our previous post we looked at some of the potential pitfalls of only syndicating and why mitigating syndication with a complementary O&O outlet might be a good idea. So what are the benefits of adding an O&O branded component?

Direct Consumer Relationship: O&O platforms establish a direct line of communication with consumers, fostering deeper engagement, and data that allows for tailored experiences that resonate with individual preferences.

Enhanced Control: With O&O platforms, content owners gain unparalleled control. They can modify offerings, formats, user interfaces (UI/UX), and undertake invaluable aspects such as A/B testing to optimize content delivery.

Expanded Content Portfolio: O&O platforms provide the canvas for a diverse content library that can be adapted to cater to specific target audiences (with market segmentation) elevating the viewing experience.

Holistic Viewing Experience: The O&O model seamlessly blends on-demand, linear content, and live events, catering to diverse viewer preferences.

Market Differentiation and Leadership: O&O platforms empower content owners to carve out a niche and establish themselves as leaders in a particular genre. This is particularly pronounced in contrast to relying solely on generic third-party Free Ad-Supported Television (FAST) platforms.

Enhanced Profitability: O&O platforms potentially offer better margin on a wider selection of content, driving higher revenue potential compared to revenue-sharing models of syndication.

Innovation Playground: O&O platforms provide fertile ground for innovation, enabling experimentation, fostering unique engagement strategies, and sparking viewer interest.

Considering the growing challenges highlighted in the previous post regarding syndication, the merits of adding an O&O approach grow even more enticing. In subsequent posts, we will shed light on the pathway to successfully establishing and running an O&O streaming service.

In essence, the O&O model holds the promise of not only resolving potential hurdles posed by syndication, it also brings content owners new business through direct audience engagement, market differentiation, and innovation. As the evolving landscape of content distribution changes, O&O platforms allow content owners to adapt quickly, providing more opportunities to redefine their presence in the streaming sphere.