Embracing the Path of Effort: Why the Easy Way Often Isn't the Best Way
Anthony Iannarino
Sales Leader, Writer, Author, Speaker — I teach sales professionals how to win in an evolving B2B landscape.
When we constantly seek shortcuts and easy solutions, we may end up spending more time and energy than if we had chosen to do things the right way from the start. As we navigate through the information age, it's crucial to remember that we are not machines - we are human beings, and sometimes the human way is the best way.
We spend a lot of our time trying to find an easier way to do things. But there are certain things that are not subject to our attempts to avoid doing what is necessary for a positive outcome. Much of the time we spend more time pursuing the easy way than it would have had if we did it without trying to make it easier.
Because we live in the information age, our technologies dominate how we think about the work we do, believing we are something closer to a computer than a human being. We borrow words from technology, like when you say you “don’t have the bandwidth,” or when you say you are multitasking, something a chip is capable of while you are not.
You are better off doing what is natural than trying to cheat nature. It is important to know that nature is a lot older and wiser than you. This tiny planet covered with water is around 4 billion years old. You are quite a bit younger than nature. When you try to cheat nature, it cheats you back.
What follows here is the big three: Relationships, Health, and Wealth
The Rules for Relationships
We want good relationships with our families, our friends, neighbors, and acquaintances. We also want to have good and effective relationships with our existing clients and the new contacts we meet. There are rules for relationships, and breaking these rules will end up with you having poor relationships and the prospect of ruining relationships.
By trying to cheat your way to an outstanding relationship by working around these and many more rules, nature will cheat you back and deny you the relationships you want.
Last week a client asked me to join them for their book club. They read The Negativity Fast. They sent me a link to a Teams meeting, but I insisted I would drive to their facility to be there in person, as it was important for them, it was important for me.
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Cheating your way to health
Everyone wants to be in good health. These same everyones also know how to be healthy. Many, however, will try to find an easy way to remain healthy. If you don’t know what nature suggests, here is how you can have good health.
Cheating Wealth Creation
I watched a woman on Instagram claim she made 5 million dollars in a month. She didn’t explain what she did to create enough value to earn that kind of money in that short of time. After I watched her for a while, I caught on to the scam, as she was going to tell others how to do what she did. A few days later there were a dozen other women doing the same thing. Call me incredulous when it comes to the money she claimed to capture from others who all wanted to make money fast.
I don’t know what you might be doing to find an easy way to something you are better of giving yourself over to the task. If you want the best outcome, do what is necessary even if it takes more time. It is the only thing that works.
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???? Tech Sales for non-Tech People | 2 x Top 1% AE & Cisco #1 Mid-Market Sales '23 | Founder @ Tech Sales Academy
8 个月Cutting a corner just creates 2 smaller corners! The long way to the top is unavoidable