Embracing New Tools to Tackle Organized Retail Crime
John-Pierre Kamel
Retail, Omni-Channel, RFID Technology Executive | Rethink Retail Top Retail Expert 2024 | RTIH Top 100 Retail Global Technology Influencer 2024
High Shrink and Organized Retail Crime (ORC) have become pressing challenges for retailers across the industry. No one is immune.?Notably, even retail “High flyers” like Walmart, Target, and Ulta Beauty are feeling the impact. Target's projected loss of $1.2 billion in profits due to organized retail crime and Ulta Beauty's CFO acknowledging the financial drag caused by ORC theft are alarming indicators of the gravity of the situation. As we delve into this issue, it becomes clear that immediate action and innovative solutions are required to safeguard profitability and protect our businesses.
Understanding the Magnitude:
According to the National Retail Federation (NRF), the annual merchandise shortage (shrink) amounts to a staggering $94.5 billion, with almost half of this attributed to ORC. This year alone, retailers experienced a significant 26.5% increase in ORC compared to the previous year. The numbers are a wake-up call, necessitating a deeper examination of how we, as an industry, can address this growing problem.
Shoplifting vs. Organized Retail Crime:
While shoplifting and ORC may be confused at times, it is crucial to recognize their fundamental differences. Shoplifting primarily involves individual acts for personal use, whereas ORC entails coordinated criminal activities aimed at profiting from stolen goods through illegal resale. Understanding this distinction enables us to explore effective measures to address the escalating trend.
The Need for Innovative Solutions
The traditional tools and loss prevention solutions that retail has leveraged in the past simply are not working. Couple this with legislative changes that make theft in retail stores “not easily, if at all, prosecutable”, then it is no wonder that shrink and ORC are on the rise. While retailers continue to leverage traditional techniques of “hiding merchandise from customers and “would be thieves” by placing products behind locked cabinets or using EAS hard tags, it is essential to consider viable technology solutions that strike a balance between security and customer access. Vision systems and RFID emerge as powerful tools to transform the landscape of loss prevention and detection.
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Harnessing the Power of Vision Systems and RFID: New Tools in the Tool Belt
By leveraging vision systems and RFID technology, retailers can revolutionize their approach to combating ORC. Real-time visibility systems, including "Just walk out" solutions and RFID overhead systems (similar to Amazon Go or Radar), offer immense potential in reducing ORC incidents. These advanced solutions provide Loss Prevention Professionals with improved tools to detect thefts in progress, understand staging methods, and gain valuable insights into the entire path to theft.
Additionally, chain wide trend and analytics data will allow Loss Prevention professionals to be much more proactive in their approach to combating OCR rather than relying on the traditional “reactive” techniques which are dependant on manual physical counts in stores.
Traditional “intercept’ and alarming solutions are not necessary.?Leveraging RFID solutions for analytical purposes as well as to combat sweet hearting, returns fraud, and even internal fraud are possible without the "cheap beep".
Breaking Through Challenges:
While technology solutions have faced hurdles in gaining traction within the traditional retail paradigm, the magnitude of losses faced by retailers demands a paradigm shift. Investing in RFID infrastructure and embracing innovative approaches are critical steps towards fortifying loss prevention efforts and protecting profitability.?Afterall, $1.2B of lost profit can buy a lot of RFID infrastructure. ??
Conclusion:
As the threat of organized retail crime continues to loom over retailers, it is imperative to act swiftly and decisively. By leveraging the power of technology, such as vision systems and RFID, we can transform our approach to loss prevention, enhance customer experiences, and safeguard profitability.
Excellent analysis by my good friend JP Kamel
Retail, Omni-Channel, RFID Technology Executive | Rethink Retail Top Retail Expert 2024 | RTIH Top 100 Retail Global Technology Influencer 2024
1 年Great graphic from the latest Coresight Research Part 2
Retail, Omni-Channel, RFID Technology Executive | Rethink Retail Top Retail Expert 2024 | RTIH Top 100 Retail Global Technology Influencer 2024
1 年Great graphic from the latest Coresight Research Part 1
Managing Director and Principal Consultant at Look Inventory Solutions. RFID and digital inventory evangelist. Helping business do amazing things with RFID. #onlyrfid
1 年Great article John-Pierre Kamel layering RFID and vision analytics are key for replenishing shelves in real time and building a brief against offenders. Reducing shelf depth of available products reduces the monetary value of sweeps and RFID aids identification of recovered items. In simple terms people steal because they can (motivations vary), I see businesses moving to smaller store formats and promoting online ordering for essential items in hot areas as a possible response.
Strategy & Operations Leader at Kyndryl | Global Digital Transformation & Commerce Expert | Change Agent | Rethink Retail Expert
1 年Excellent article John-Pierre! This was a big topic on today's RetailWire https://bit.ly/3Nj2QPm Here are my thoughts as well: It’s unfortunate to see the rise of organized crime and shoplifting, especially in the retail pharmacy space. This has led to several store closures in key locations such as San Francisco and Chicago. However, Walgreens’ radical approach of setting up an Anti-theft store will not resonate with most customers. The service levels at most retail pharmacy stores are already nonexistent, and to depend on store associates to retrieve items for you will be an extremely inefficient and fiction-filled customer experience. One of the primary purposes of going to a store is the art of discovery; impulse shopping is what you are planning and hoping for as a retailer. This has led to the “Target Effect” phenomenon, where customers had every intention of buying one item and leaving with far more than they planned for. Walgreen’s Anti-Theft store is a complete departure from this. As others have indicated, moving to an RFID, video-powered store with a significant micro-fulfillment operating model may be the best solution in the heavily impacted cities.