? Embracing my love of wandering: my path to creativity & leadership?

One of the top questions I get asked is how I juggle life between New York and Southern California. The secret? Both places are my home, each enriching my soul and creativity in unique ways. I found that bicoastal life isn't just about moving between two points on the map; it's about merging the best of both worlds and finding what's rich, vibrant, and inspiring in the two.

Whether I'm soaking in the energy of the City or basking in my beautiful California sun, I find my creative edge sharpened and my leadership style more inspiring. This unique blend of experiences also fuels my life as a business owner and fractional CMO, turning each coast's distinct vibe into innovative ideas and strategies for not only myself but also for those who entrust their brands to me—my clients.

I recently posted this Reel on Instagram, capturing a few days in my NY life. It was several impromptu decisions—from restaurant hopping to a contemplative 9-mile trek in the rain, and each moment was a masterclass in adaptability and flexibility. I know how to do NOMADism, well. I've been doing it for nearly 15 years since I first started my company. I was remote a very long time ago. I've almost always had an office, but I've always spent a ton of time working from various #WorkPLAYces!

(Click to see the NY sights.)

I've known for a long time that my best ideas come when I'm moving and when I'm on the 'road'. I'm grateful for the impact this has had on my career. As a fractional CMO, I serve as a pivotal force behind small businesses, responsible for crafting and executing strategies. There's something about learning to gracefully pivot and embrace the unpredictable this has been great character-building.

Here are three specific ways these experiences shape my approach:

• Fueling Creativity Through Adventure: Each adventure, whether it's soaking in the ambiance of a chic SoHo hotel, traveling to another country, or embracing the solitude of a rain-drenched walk, each serves as a catalyst for creativity. These moments of exploration are when I've uncovered some of my most awesome ideas for life, business, campaigns, and everything in between. These adventures remind me that creativity doesn't just happen—it's ignited by experience, conversation, and a willingness to venture into the unknown.
• The Nomadic Advantage: This lifestyle has taught me the importance of being present and open to the moment, a crucial skill for any leader. In a world where business dynamics shift rapidly, my ability to remain undaunted and to extract insights from every situation has been my edge. It's the nomadic spirit that encourages me to view challenges not as obstacles but as landscapes with opportunities for growth and innovation. And all the while be excited while I'm doing it!
• A Call to Discovery: To my fellow entrepreneurs and creative minds, I say this... find what fuels you. It might not be wandering through rain-soaked streets, traveling, or seeking out the next hotel lobby to work from, but there is something that will spark that fire within you. Embrace it. Let it guide you to your own version of creativity and success. In the journey towards what fuels our passion, we discover the tools to not just persevere but to actualize those goals and big visions in ways we never imagined possible.

As I continue to navigate the terrains of both business and adventure, I'm reminded that the greatest asset we have is our perspective—shaped by experiences, inspired by movement, and driven by an unquenchable thirst for what lies beyond the next bend. I'm grateful to continually learn to leverage opportunities, no matter how unplanned, to foster creativity and leadership that truly sets a new standard on any project I touch.

I'm thankful to be living this season of life, I've discovered the key to maintaining my version of a bicoastal lifestyle is to embrace each place with an open heart and letting the uniqueness of both coasts guide my creativity, work ethic, health, well-being, and perseverance. It's about finding balance in the journey, and joy in the running between.

Above all, my heart is full thanks to the PEOPLE. My family, best friends, colleagues, and even the strangers I've met on this journey—all have enriched my life immensely. I'm deeply thankful for everyone who's been a beacon of friendship and light along the way.

The best is yet to come,

M