Embracing the Journey: The Story Behind "The Evolving Way" Logo

When I first set out to create a logo for The Evolving Way, I thought it would be as simple as heading to one of those logo generator websites, like logo.com. I played around, found something that worked for a while, and even used it. But deep down, it never really spoke to me. As I prepared to launch my website and share my vision with the world, I knew I needed something that resonated with the true philosophy of The Evolving Way.

That's when I turned to the Logo Creator app within ChatGPT. I thought, Why not give it a try?

I provided a prompt that outlined my vision:

Generate a logo for an organisation called The Evolving Way which focusses on coaching and personal and professional growth and tapping into one's full potential by embracing a learning and experimenting approach and enhanced mindset through mental fitness.        

Initially, I asked for something vibrant. And what I received was, well, very, very vibrant! It was lively and full of energy, but not quite the right fit.

So, I asked for a version that was less vibrant and a bit simpler. The next result hit me in a way I hadn’t expected. It captured everything I wanted to convey about The Evolving Way and more.

What This Logo Means to Me

At its core, The Evolving Way is about embracing life as a journey. It's about trying, experimenting, and learning more about ourselves through every experience, whether we succeed or find new lessons in the process. This continuous cycle of growth and discovery is the essence of an evolving life.

The logo visually tells this story.

• The Winding River: The curve of the river represents the unpredictable path of life. It’s not straight, because real growth rarely is. The journey involves twists and turns, reflecting how we navigate the unknown, learn, and emerge stronger.
• The Many Shades of Life: The river is not just one color. Its varying shades symbolize the rich tapestry of our experiences; the light and easy moments, the dark and difficult ones, and the bright, joyful phases. Life is made up of all these different elements, each contributing to our growth and shaping our evolving journey.
• The Leaves of Growth: At the end of this path, the three vibrant leaves symbolize the fruits of our journey; those moments of clarity, achievement, and growth. But just as life keeps moving, the journey doesn’t stop here. These leaves are just milestones along a path that continues.
• The Safe Space of Coaching: The two brackets encasing the logo create a sense of safety. This is the safe space where coaching happens. It represents the environment I strive to create for my clients—a place where they can explore, reflect, and evolve without judgment.
• The Dot: My Role as Coach: That small dot within the safe space? That’s me. I’m present, I’m here, but this journey is not about me. The focus is entirely on the client. My role is to hold that space, to guide gently, and to be a steadfast presence on their path to growth.

When the Colors Choose You

Interestingly, I didn’t choose the colors in this logo. I asked the Logo Creator app to work with blues and greens, but I didn’t plan the specific shades. And yet, when I saw the final design, it felt like the colors had chosen me. It was as if they naturally aligned with the message and energy of The Evolving Way.

This experience reminded me that, much like in life, sometimes the right things find us when we are open to them. The colors felt intuitive, almost serendipitous, reflecting the philosophy of being open to what the journey presents us. It was a beautiful example of how, when we trust the process, the outcome can be more meaningful than we ever expected.

The Meaning Behind the Colors

On relfection, I realised just how each color in the logo adds a layer of meaning to the overall design, embodying the philosophy of The Evolving Way:

• Navy Blue: Evokes trust, stability, and professionalism. It represents the solid foundation and safe space within which coaching happens.
• Bright Green: Symbolizes growth, renewal, and vitality. It reflects the fresh possibilities that emerge from embracing an evolving journey.
• Sky Blue: Embodies clarity, openness, and inspiration. It mirrors the clear skies of new perspectives gained through coaching.
• Teal: Represents balance, tranquility, and wisdom. It captures the serenity of self-reflection and the vigor of forward movement.
• Deep Cyan: Adds depth, symbolizing exploration, deep thought, and the courage to navigate the unknown.
• White: Stands for purity, new beginnings, and a blank slate. It highlights the safe, non-judgmental space where clients can express themselves freely.

Together, these colors create a balanced and harmonious representation of the evolving journey, capturing the diverse experiences and emotions that shape our personal and professional lives.

A Reflection of My Philosophy

This logo isn’t just an image or a brand. It’s a reflection of my deepest beliefs about personal development and the coaching journey. It captures my commitment to supporting others as they navigate their evolving paths, celebrating every step—big or small—along the way.

As I share this logo story with you, I’m not just introducing a design. I’m sharing a piece of my philosophy, my story, and my purpose. And I hope it speaks to you as much as it speaks to me.

Thank you for being part of this journey.

What's the Story Behind Your Logo?

Your logo is more than just a visual—it's a story, a philosophy, and a message to the world. What does your logo say about you? What was your journey to finding the right one? I’d love to hear your story. Share it with me in the comments or reach out—let’s connect!

#Coaching #Growth #TheEvolvingWay #LogoStory

About the Newsletter

The Evolving Way: A Life in Play is a journey into growth, fulfillment, and mental fitness. This newsletter embraces the philosophy that life isn’t about reaching a fixed destination, but about engaging fully in the process of evolving. "A Life in Play" means adopting a mindset that sees every experience as an opportunity for exploration, learning, and growth.

Inspired by Carl Rogers’ belief that life is fluid and ever-changing, we focus on empowering you to navigate challenges with curiosity and resilience. Whether you’re an executive, a leader, or simply someone seeking a more fulfilled life, this is your space to explore mental fitness, embrace uncertainty, and cultivate inner strength. Let’s step into life with the freedom to experiment, make mistakes, and evolve toward our best selves.

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About Me

I am Bhavani Jois, a passionate leader and coach who has successfully pivoted after a 25 year career in governance, risk, and internal audit.?My journey from auditor to coach has been shaped by resilience, curiosity, and a deep belief in the transformative power of coaching.

During the pandemic, I reignited my passion for coaching, leading me to fully embrace my calling and establish The Evolving Way and The Evolving Auditor.

I’m dedicated to helping individuals and teams unlock their potential, achieve lasting growth and find fulfilment in their professional and personal lives.

Join me on this journey of transformation and empowerment!