Embracing the Journey from Corporate to Founder with Sasha Graham

Here’s the truth: going from a corporate career to running your own business? It’s not as glamorous as it sounds.

It’s the hardest decision you’ll ever make, and it’s not just about quitting your job. It’s about stepping into uncertainty, wearing multiple hats, and figuring out who you are in a whole new space.

I know it sounds daunting, but it’s also exciting. And it’s the exact thing that helped so many of us find our purpose outside of the corporate world.

The difference between staying comfortable and chasing the dream? It’s the courage to embrace that uncertainty.

For Sasha, it wasn’t a sudden leap. It wasn’t about having it all figured out. In fact, she’ll tell you herself—there were moments of doubt, fear, and plenty of those “What am I even doing?” thoughts.

But when you’re clear on your "why", that’s where the magic happens. Sasha didn’t rush the process. She didn’t throw everything into the air and pray it landed. She took the time to build a solid foundation before stepping away from the stability of her corporate job.

She knew what her mission was. She had a plan. She had a financial runway. And most importantly, she had belief in what she was building. That belief is what helped her confidently make the leap.

The reality? It’s a grind. When you’re starting from scratch, it’s messy. There’s no steady paycheck coming in, no validation from the higher-ups. It’s all on you to create the business, set the tone, and trust that your efforts will pay off. Even when your audience doesn’t show up the way you imagined. Even when things feel slow.

But that’s the beauty of entrepreneurship—it’s not about perfection. It’s about progress. And as Sasha learned, every step forward counts, no matter how small it feels.

Here’s the thing most people don’t realise: building a business is a marathon, not a sprint. It’s about trusting the process. It’s about putting yourself out there, even when you’re not sure where it’s all going. Because the truth is, you won’t know until you try.

Sasha’s transition was not just about leaving corporate behind—it was about creating something meaningful. Something aligned with her values. And that’s what’s at the heart of every successful business owner’s journey: alignment.

If you’re thinking about making the leap, remember this: It’s all about your "why". Know it. Own it. And let it guide you, even when the road feels uncertain. And the most important part? Show up, every day. Even when it’s hard. Especially when it’s hard.

Want to dive deeper into Sasha’s journey and hear more about how she made the leap from corporate to full-time entrepreneur? Listen to the latest episode of my podcast, where we break it all down, and Sasha shares exactly how she did it—and what you can learn from her journey.