The LinkedIn Lens #14: It's Your Moment ??

It’s your moment to go all in on LinkedIn.

We saw record growth in engagement and content on this platform during the pandemic. Many content creators say that the platform is changing (and it is), but that doesn’t mean you don’t have the opportunity to chisel out your space here.

As part of a recent update, LinkedIn announced that overall sessions have increased by 12% in the last period, and Social Media Today now reports 985 million members.

Many have debated and commented on the steady decline in engagements and visibility for medium to large followings. My general take is simply that more competition is entering the platform and the algorithm has to shift through more content.

After countless complaints, LinkedIn did update that they’ve alternated their algorithm to cope with this. My main takeaways: (1) center your comment strategy on your core/niche network, have meaningful conversations in Messenger, and encourage conversation in your comments. (Wait, hasn’t that always been the best strategy? ?? )

Watch my NEW YouTube videos to help you with just this ??

1. How To Build A THRIVING LinkedIn Community ??
2. How To Write INSPIRING LinkedIn Comments (That Builds Community & Opportunities) ?
3. (COMING SOON) How To Set Up Your DAILY LINKEDIN Routine (10-minutes or less) ?

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Get access to one of my most popular workshops on LinkedIn profile optimization.?

From profile optimization tips to live profile audits — this engaging and insightful workshop will give you instant access to the information you need to get started on LinkedIn profiles.?

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?? LinkedIn sparks from October?

I’m shifting this section going forward in my LinkedIn newsletter. Instead, I’d like to specifically feature LinkedIn tidbits from other creators, where there was a lot of great insight and expertise. Take a peek at these great posts ??

1. You know what’s really spooky? Losing the LinkedIn community you’ve spent months (or even years!) on building just like that, overnight.
2. People are literally just a DM away.
3. Posting on LinkedIn just isn’t that big of a deal ??♀?
4. Building a personal brand = Develop genuine relationships
5. How much do photos and selfies contribute to your personal brand?

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?? Recent LinkedIn platform updates

Here’s a round-up of the recent changes to the LinkedIn platform.?

• Large social platforms aka LinkedIn operating within the EU region are now required to report their monthly active user numbers
• Save yourself some time, let AI tell you what you need to know. Would you want LinkedIn AI to summarize your feed’s main content takeaways?
• Do you think verification will add an extra level of credibility to the app?
• Profile chosen CTA will also appear on your feed posts ?

Until next month, check out these features — and let me know below if they’re already on your profile!

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?? My top content from October?

For this month, I’m trying something new and sharing my top five most popular LinkedIn posts in the last month.

• You might’ve noticed a few changes on my profile this year. ??
• I wish more people talked about this topic ??
• 128 posts later… ??
• Is it time to CLASSIFY THE PLASTIC BOTTLE ?? as a species in the aquarium?
• Will you EVOLVE with the times? ??

Until next month … keep up the excellent work!

Your friend, Megan