Embracing the Fiesta: Hey, we are still in Hispanic Heritage Month!

Hola, amigos

As Hispanic Heritage Month continues to paint our lives with vibrant colors, we're here with another edition of our Hispanic Marketing Newsletter.

This week, we bring you more exciting news and insights to help you navigate the rich and diverse world of Hispanic marketing. We've been sharing valuable tips on crafting effective strategies to connect with the Hispanic audience, and this week's tip reminds us of the pivotal role technology plays in modern marketing.

Tip of the Week: Prep Your Tech

In today's digital age, technology is the bridge that connects us with our audience. To engage effectively with the Hispanic community, it's crucial to customize your website, CRM messages, and social media content. Ensure that your technology supports bilingual communication to bridge language gaps.

Now, let's dive into the latest happenings in the world of Hispanic marketing:

Rockstar Energy Drink has partnered with rising Mexican artist Joaquín Nava to launch the "Proud Hasta Los Huesos" campaign, celebrating the beloved Mexican holiday, Día de los Muertos. This national campaign features a limited edition can collection inspired by La Catrina, a symbol of the holiday, and pays homage to Mexican culture.

Smirnoff teams up with Puerto Rican urban music icon Wisin to celebrate the power of collective cultures and traditions. Their collaboration, "Rhythm is a We Thing," invites everyone aged 25+ to #BailaConSmirnoff and potentially be featured in a Smirnoff social video for the track "Cuerpo a Cuerpo."

Meet Julio Anta, a Cuban-Colombian American comic book and graphic novel artist, who is on a mission to uplift the Latino community through his works. His creations focus on authentic and positive portrayals of Latinos, addressing social issues faced by the Hispanic community.

The Kroger Co. Foundation has donated $1 million to Hispanic organizations in honor of Hispanic Heritage Month. Grant recipients include the Hispanic Heritage Foundation, the Hispanic Federation, and the United States Hispanic Chamber of Commerce Educational Fund.

Target's "Mas Que" campaign, now in its third year, continues to celebrate Hispanic Heritage Month with a specially curated collection of products, highlighting items from Latino artists, creators, and brands. This campaign is a testament to the rich tapestry of Latino culture.

Thank you for joining us for another exciting week of Hispanic Marketing News. We hope you find inspiration in these stories and insights to connect with the Hispanic audience.

Remember, the Hispanic market is not just a demographic; it's a community with rich stories and traditions waiting to be explored. Stay tuned for more updates and tips in the coming weeks.

?Hasta luego!

Passionate about all things Marketing, Hispanic, & Digital???

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