Embracing Failure

Embracing Failure


What separates high achievers from the rest? It’s not just raw talent, intelligence, or luck. It's the ability to accept failure, learn from it, and keep moving forward. Achievers don’t fear failure – they embrace it as part of the process. It is my profession to train people to become high achievers, and I’ve learned that anyone can develop the mindset needed to "fail forward" and succeed.

Here’s how you can do it too:

1. Don’t Shoulder All the Blame

When you fail, it's tempting to assume full responsibility, believing you just weren’t "good enough." But taking on all the blame is not only inaccurate but also overwhelming.

Shift your perspective. Reflect on all factors that contributed to the failure, and assess your role with clarity. It’s crucial to differentiate between being someone who has failed and being a failure. The two are not the same.

Consider this: If we share our successes with others, why do we insist on bearing the full burden of failure ourselves? While it’s important to understand your contribution to a failure, it's equally vital not to overestimate it.

2. Take Action, Despite the Fear

Failure can create fear, making you hesitate before taking the next step. You may want to wait until you’re sure you won’t fail again, but that’s not realistic. Perfection and guarantees don’t exist, and waiting only leads to paralysis.

The key is to acknowledge the fear, accept that failure may happen again, and keep moving forward. Each failure is a stepping stone, providing valuable lessons that will bring you closer to success.

3. See Failure as the Past

Failure happened, but it doesn’t define your future. Every day offers a fresh start with new opportunities. Just remember, yesterday was then and today is a new chance to try again.

Living in the present and viewing failure as something that’s already behind you helps you stay focused on new possibilities and growth.

4. Change Yourself, Change Your World

If you keep failing in the same way, it’s likely that the problem lies not in the situation but in you. This is an opportunity for personal development. Ask yourself: Do you need new skills? Did you work with the right people? What can you do differently next time?

Recognising the areas where you need improvement is crucial to overcoming repeated failures. And if you can’t see what went wrong, seek guidance from others who have been through similar experiences and come out the other side.

Remember, it’s not the failure itself but how you respond to it that determines your future success.

5. Don’t Let Success Lead to Complacency

One of the biggest traps for achievers is resting on their laurels. If you’re not failing occasionally, it might mean you’re playing it safe, avoiding new challenges. This leads to stagnation, not growth. I talk a lot about breaking out of your comfort zone with my clients – do not stay too comfortable – take calculated risks.

After a string of successes, it’s easy to feel like you’ve "arrived." But real growth comes from continuously challenging yourself. Complacency is the enemy of achievement. High achievers know that success isn’t a destination; it’s a continuous journey of pushing beyond current limits.

6. The Fine Line Between Success and Failure

People often think the difference between success and failure is vast, but the reality is it’s often a thin line

In life, the difference between success and failure is often just a small adjustment or improvement. Incremental changes in how you approach challenges or react to setbacks can significantly increase your success rate.

If your success rate right now is 50%, imagine what a shift to 60% could mean for your career, relationships, or personal goals.

Conclusion: Fail Forward to Succeed

Success isn’t about never failing; it’s about learning from each failure and getting better with every attempt. Every time you fail, there’s an opportunity to learn, adjust, and move forward. As you learn to fail forward, you’ll find yourself doing more of what leads to success and less of what causes failure. And with time, you’ll close that gap between where you are and where you want to be.

The journey to success is built on failure—don’t fear it, embrace it.

If you would like to take more risks, grow your business and make a new plan, please do arrange a meeting with me. This meeting comes with no obligation, and I offer 5 free business reviews a month to business owners who need it, so make sure one of them is for you and your business. Book a chat with me here via my calendar link

https://meetings.hubspot.com/justincharlton-jones/zoom-meeting-with-action-coach-buckingham

Justin Charlton-Jones

ActionCoach Buckingham


UPCOMING EVENTS TO IMPROVE YOUR BUSINESS

6 STEPS TO GROW YOUR BUSINESS

Are you a business owner who’s tired of just getting by and ready to skyrocket your success? Imagine attracting more customers, exploding your revenue, and maximising your profits like never before! If that sounds like your vision, our explosive, interactive workshop is tailor-made for you!

Get ready for one hour of mind-blowing strategies—from cutting-edge marketing techniques to killer sales tactics and proven business growth systems. You’ll learn how ActionCOACH clients across the UK are using these powerful strategies to increase profits by 61%—and how you can apply them to your own business!

And that’s not all! This workshop is also packed with incredible BUSINESS NETWORKING opportunities, and to sweeten the deal, you’ll enjoy FREE REFRESHMENTS AND PASTRIES. What could be better than that?

Register for one of the following events

Aylesbury Canal Society 27 September 12:30pm - 2:30pm

Buckingham Golf Club 15 November 12:30 - 2:30pm

Book here https://buckingham.actioncoach.co.uk/events


WEBINARS

Our Lunchtime Learning webinars provide a great excuse for you to break free of the business for an hour to work ON it rather than IN it!

Why not try one of the events coming up?

7 Ways to a Winning Team - 2 October 1pm

Creating a mindset to grow your business - 30 October

Book here https://buckingham.actioncoach.co.uk/events/

Do you offer a guarantee with your service or product? WE DO!

Everyone thinks business coaching is expensive but in reality ActionCoach Buckingham will only provide a service you and your business can afford as we have different programmes for any sized business and crucially, we guarantee that whatever you invest WILL provide a return. If you're not satisfied after 6 months we will return your investment to you providing you have followed the advice we have provided.

Think about your business - what guarantees can you offer your clients? Are you selling to people based price or are you offering something different from others based on a USP (unique selling proposition) or a guarantee. There are better ways to sell, so do get in touch so we can show you how to do this.

Contact Us - Buckingham - ActionCOACH


6 Steps Scorecard

Growing your business can only be achieved by following a strict framework and we call this the 6 Steps. To show you what you need to do, please do complete your 6 Steps Scorecard. In a few minutes you'll receive a guide straight back from us in a pdf report and this will show you exactly what you need to do to grow. It's free and takes 5-10 minutes - why not have a go, click here 6 Steps Scorecard |


Thank you for reading, I hope you have found it helpful!

Justin Charlton-Jones

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